WordPress — it’s one of the most popular and widely used blogging platforms in the world. And as of 2014, there were over 74.5 million sites on the Internet that depended on WordPress. If you’re running a blog, there’s a good chance that you too are a WordPress user. In order to get the most out of your posts and maximize their impact, it’s important to follow some essential WordPress blog post optimization techniques. Here is a checklist to use to ensure that you’re covering all of the bases.
First of all, you’ll want to selectively choose a keyword phrase to base your content around. These will be the words you’re hoping to rank for on Google and other search engines and will capture the essence of your content. For example, in this post, my target keywords are “WordPress blog post optimization.” To streamline this process, I recommend using the Google Keyword Planner.
A Captivating Headline
Your headline is by far one of the most important elements of each post. In fact, “8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest.” This means only 20 percent of people will make it past your headline, so it needs to killer. Try to put yourself in the shoes of readers and create a headline that will capture their attention and that will appeal to their specific interests. One technique that’s commonly used is to include lists such as “The Top 5, Top 10 and so on.”
An SEO Friendly URL
The URL you choose plays a considerable role in overall SEO. That’s why you should ensure that your URL contains your keywords and is brief and concise. Stay away from long, ugly URLs with a lot of numbers and symbols. Instead, just stick to words that describe what your blog post is all about.
While there’s some debate as to how relevant and important meta tags still are in 2016, I prefer to err on the side of caution and include them in each post. Anything that can help search engine bots decipher your content should be beneficial.
A meta description is defined as “an HTML and XHTML element that describes your page to search engines. While the perceived (and real) importance of meta data has depreciated, the attribute still plays a significant role in SEO rankings.” Before posting anything, make sure that you’ve included a meta description that summarizes what your content is about. Also, be sure into include your keyword phrase so that it sounds natural because this too will give you an SEO boost.
A High-Quality Image
Last but not least, don’t forget to add a professional looking picture to give your post some aesthetic appeal. This serves an additional purpose because you can also include your keyword phrase in the image description. So in this sense, you’re killing two birds with one stone.
By following this WordPress blog post optimization process, you can simplify things and get more eyeballs on your content. After going these steps a few times, it should basically become automatic and will require a very minimal time expenditure.