Today’s website visitors have high expectations. Not only do they want to find attorneys who are highly skilled and capable of handling their legal concerns, they want a seamless website experience.
There are a ton of factors that contribute to this experience, but some are more important than others. Here’s what visitors want most in website usability.
Being able to access your site is number one. If they have any difficulty with this, it’s going to create problems and will likely diminish your brand reputation.
And this is a bigger issue than you may think. Studies have found, “89 percent of the most-visited websites had downtime in Q1 2016 with an average of 13.4 minutes of downtime in the quarter.”
Some things that lead to downtime include server maintenance, exceeding bandwidth and distributed denial-of-service (DDoS) attacks by cyber criminals. So you need to make sure that you’ve got a reliable hosting provider and stay up-to-date on cyber security best practices.
Studies have found that attention spans are getting shorter and shorter. One study even went so far as to say that the average person now has a shorter attention span than a goldfish.
Having a blazing fast legal site has never been more important. Therefore, I suggest checking out this post from Crazy Egg to learn how to test your site speed and techniques for increasing it.
The percentage of people accessing the internet through mobile devices was 63.4 percent in2019. This means more than six out of every 10 visitors will be browsing your legal site via mobile. Catering to this demographic and ensuring they have a positive experience is essential.
Remember that there are now dozens of different devices with varying screen sizes and operating systems. So your legal site should be fully optimized for everything.
Fortunately, this is fairly easy to do if you run your site on WordPress. Check out this resource to learn about some of the top plugins that will make your site mobile responsive.
Navigation is also huge. If visitors struggle to find the information they’re looking for, a good portion will simply click back to the Google search results and look for another law firm.
Generally speaking, it’s best to stick with a simple, clean navigation where pages are ordered logically toward the top of the screen. Make content scannable using headers and bullet points so visitors can quickly browse through it. You may also want to include a search box, so they can break it down by specific criteria.
“Work within existing web design parameters,” says expert Pam Berg. “Don’t ask your users to learn something new unless absolutely necessary.” That’s the main objective here.
Improving Website Usability
The legal industry is incredibly competitive. Prospects often have a lot of choices when searching for attorneys in their area. So it’s crucial that you create a fluid website experience. Doing so should keep your visitors happy, encourage them to engage with your site and increase the odds of them ultimately contacting you.