The novelty of smart speakers may have worn off for some people. But their usage has skyrocketed over the past few years.
Here are the details and why voice search marketing deserves your law firm’s attention in 2019.
The Hottest Consumer Electronics Product
Research company Strategy Analytics found, smart speakers were “the hottest consumer electronics product” in 2018. Q4 shipments grew by a staggering 95 percent to 38.5 million units. This exceeded the total number of units sold in 2017 and resulted in 86.2 million sold in 2018 overall.
These numbers show firsthand how the smart speaker market has heated up, and a growing number of people now use them every day. I know I personally find myself turning to Alexa for anything and everything.
With smart speakers now being so affordable, it’s only a matter of time before they become mainstream. According to location marketing cloud company Uberall, “GlobalWebIndex found that 27 percent of the global online population is already using voice search, and ComScore has predicted that voice is poised to claim 50 percent of total search traffic by 2020.”
We could easily even get to the point where they’re as common as smartphones and tablets. That’s certainly the way things are heading.
Smart Speakers on the Radar of Many Marketers
With such a massive boost in popularity, it’s understandable that many marketers are looking for ways to capitalize on the growing ubiquity of smart speakers. Any time there’s a way to reach consumers with a new channel, marketers will inevitably get on board.
And that’s what’s starting to happen.
A survey by Uberall reports, roughly 23 percent of US small businesses say “interactive voice marketing” was valuable for them or weren’t sure. The rest of respondents say that its value varied, with approximately half saying it was at least “somewhat” valuable.
At the moment, a relatively small amount of marketers are using voice search marketing. However, it’s pretty clear that it’s something that most are aware of. The overall outlook looks promising, and it’s likely that a growing number of marketers will adapt this strategy in the near future.
This means there’s a huge opportunity for savvy legal marketers. Combine smart speakers are flying off the shelves with the fact that many marketers are interested in voice search marketing but aren’t actually using it at the moment, and it presents you with a chance to cash in on a burgeoning market.
Getting in on this strategy right now in 2019, while it’s still early puts you in a position to dominate the voice search market in your area. By following the right strategies and fully optimizing your site for voice search, you increase the odds of your law firm popping up when someone says, “Alexa, find me a lawyer.”
Making Voice Search a Priority
The statistics I included show where the smart speaker is currently at. And it’s hard to deny that it’s quite promising. Therefore, voice search is definitely something you’ll want to focus on in 2019. To learn more about it and how to properly optimize your site, check out this guide from Backlinko.