Biteable reports, “78 percent of people watch online videos every week, and 55 percent view online videos every day.” Not only that, “YouTube is the second most trafficked site, after Google.”
So needless to say, video is definitely a viable marketing strategy. But you don’t need to dive in head first and go all in to make it work. One technique that can be effective is to start incorporating video blogs into your content.
This is a great way to keep your content fresh, adds a new dynamic to your blog and can help drive more traffic to your legal site.
If you’re at all familiar with content marketing and SEO, you’ve probably heard of Neil Patel. He’s one of most trusted and respected experts in the industry and continually stays on the cutting-edge of digital marketing trends.
If you check out his blog at NeilPatel.com, you’ll see that he doesn’t just use standard written blog posts. Instead, he uses a few different formats with video blogs being one. Here’s what I mean.
This is actually a medium that he’s started to use more and more frequently as of late. While traditional text-based blog posts are fine and still effective, video blogs offer a nice change of pace.
Not are they ideal for those who prefer to watch something rather than read it, his visitors get to know him on more of a personal level, and they can put a face with a name.
And considering that his site received over six million total visits in July 2018, he’s obviously doing something right.
Killing Two Birds with One Stone
The beautiful thing about implementing this strategy is that it can improve your legal marketing in multiple ways without any additional effort. Just do what Neil does. Create a YouTube channel that you update fairly consistently (at least two or three times a month), and post new videos onto your legal blog.
Not only does this allow you to generate referral traffic from YouTube, it satisfies your loyal blog readers because they have different content mediums to choose from.
An added plus is that you can grab even more traffic from Google as well. Anytime someone searches for legal-related videos in Google, there’s a good chance that your law firm’s content will pop up.
Making video blogs is pretty straightforward. Just take a topic that you would normally write about and record a brief video instead. 5-10 minutes tends to be a good length to aim for.
If it’s a more detailed topic, just break it down into a series of videos so that viewers don’t get overwhelmed. And considering that “88 percent of the videos in the Google top 10 are from YouTube,” it’s clear that YouTube is the platform you’ll want to use for uploading video.
Legal blogging is continually evolving. A big part of staying at the forefront is experimenting with different types of content. Video blogs are a great way to do this and can potentially result in a surge of traffic.