In the last post, I mentioned how Quora can be used as a resource for generating ideas for your legal content. But you can use it for much more than that. In fact, it’s an excellent platform for bringing in a high volume of referral traffic as well. Neil Patel even wrote an article that explains how he used it to attract 9,872 visitors in a single month. Here’s how to use Quora for referral traffic and how to get the most from your efforts.
A Natural Vessel for Trust
First of all, it’s important to understand that Quora is an ideal place to build your authority and credibility. Unlike a lot of other places on the Internet where the information and advice provided is often suspect, Quora is fairly well respected. Browse through it, and you’re bound to find a lot of intelligent, high-level answers that you won’t on many other sites.
It’s basically a platform where good-intentioned individuals engage in digital conversation to provide in-depth answers to hundreds of thousands of questions. By being active on Quora, you can definitely build your reputation as a legal expert much easier than you could on say Twitter or Reddit. With that being said, here’s what you need to do in order to bring in referral traffic to your law firm’s website.
Finding Questions to Answer
First, you’ll need to find a topic you’re knowledgeable about. Simply type in a broad keyword phrase in the search box from your dashboard. Then click on a topic you’re interested in. Let’ use the topic, “Legal Issues and Law in Everyday Life” as an example.
You’ll then see a list of questions that you could potentially answer. For this topic there are nearly 54,000 questions.
Simply scroll through your feed until you find something that interests you. Ideally, you go for questions that have received a considerable number of “upvotes” and comments because this means that the question is receiving plenty of attention.
Here’s a good example.
Providing Expert Answers
Your goal is to offer answers that provide a level of depth that others fail to reach. The idea is to answer each question completely and leave no stone unturned. If you can accomplish this, it’s going to bring positive attention to you, which should help you build your following on Quora.
Here’s a example of a Quora user with a good-sized following.
Also, notice that he’s received 287.9k answer views this month. That’s a lot of exposure! Just be sure that you’ve left a link to your website in your Quora profile. That way people who are interested in you can easily find your site. This is how you get your referrals.
You could make the argument that Quora is an untapped resource at the moment. If you understand how to leverage it, you can kill multiple birds with one stone. Besides generating ideas for new blog content like I mentioned in the first post, you can establish yourself as an expert in your area of law. More importantly, you can use Quora for referral traffic and keep the leads pouring in.