It’s no secret that Google is a search engine juggernaut. As of August 2018, it had nearly 72 percent of the total search market share. So of course it’s the number one search engine that lawyers want to focus on.
But it’s certainly not the only search engine out there, and there are several others that should at least be on your radar. Optimizing for those alternatives can help you build a more robust SEO campaign and capitalize on places where other law firms aren’t.
On that note, here are the top US search engines besides Google.
With 7.77 percent of the search market, Bing is a distant number two. However, some experts say that it’s actually more popular than that. Microsoft even went so far as to say that it received a third of all US searches in 2017.
The bottom line is that Bing is definitely popular enough to warrant spending some time optimizing for it. Doing so could potentially help you bring in a nice surge of traffic.
One of the great things about Bing is that it offers local results.
If you can get your law firm featured on that, it can be huge. To learn about the basics of Bing SEO, I recommend checking out this guide from Neil Patel.
Unsurprisingly, Yahoo! is number two owning 4 percent of the search market. Although not known for being the hippest or sleekest of search engines, there’s still a considerable number of people using it.
For this reason, it’s worth putting some effort into. It too offers a local results box along with a map of law firm locations. If you can land in it, there can be a big payoff.
This resource from WebpageFX offers some pointers for improving your ranking within Yahoo!
There’s a significant drop off from Yahoo! to Ask with the latter only having a 0.36 percent search market share. However, some people still use it, and it’s a nice question and answer site that allows you to build your credibility in a way that’s similar to Quora.
Although DuckDuckGo only has a paltry 0.22 percent search market share, it’s a search engine you should be aware of.
Why? It has received a lot of buzz as of late and is popular with people who value privacy and don’t like the way that Google collects their data. In fact, that’s one of the main selling points of DuckDuckGo. It allows people to take control of their personal information and browse the Internet with relative anonymity.
That’s why it’s nice to at least know the fundamentals of DuckDuckGo, which you can learn about here. And if it does become a major search engine player in the future, your law firm will have a big edge over the competition.
Tapping into Other Resources
When it comes to popularity, Google is in a league of its own—and for good reason. It consistently delivers an excellent user experience.
But it’s important to remember that there are alternatives out there, and people do use other search engines. Taking the time to properly optimize your legal site for them should help maximize your organic traffic and make it more sustainable in the event that Google’s popularity should ever dwindle.