Google Chrome is one of the Internet’s most popular web browsers — and as of mid-2015, it was the browser choice for more than 50 percent of all Internet users. One of the great things about Chrome is all of the extensions you can use for a highly customized web browsing experience. More specifically, there are several Chrome extensions that can aid in your legal marketing. Here are some of the top ones to check out.
If spelling and grammar aren’t your strong point, Grammarly is a must. Whether you’re writing blog posts, posting on social media or writing emails, this handy extension will notify you whenever it detects an error and immediately brings it to your attention. It will also provide suggestions and can fix hundreds of common grammar issues that might not be obvious even after a thorough proofreading. This way you won’t have to run a separate spell/grammar checker — and you can streamline your writing.
If you’re like me, it drives you crazy when you send out an email only to not receive a response within what could be considered a reasonable amount of time. You may also find yourself wondering who has opened your emails, what they have viewed and when. This tool from HubSpot is a solution to this ongoing problem and will keep you up-to-date on the status of your emails.
The icon on your browser will alert you whenever someone has opened an email, and you can check the activity stream to get more details like who has opened what, the date/time/location as well as how many times they’ve viewed it. Although you may feel a little cyber-stalkerish at times, it’s great for staying on top of things and can alleviate a lot of frustration.
When running a legal marketing campaign, you’re bound to end up with a ridiculous number of passwords. Whether it’s your email, Facebook, WordPress or any other number of sites, it can be a major headache to keep up with everything. LastPass is arguably the best solution to this problem because it’s “the last password” you’ll ever have to remember.
This is a password management tool that allows you to save numerous passwords and seamlessly log into the sites you need. It can even generate complex passwords that are extremely difficult to hack. You just have to remember your master password, and you’re good to go.
With SEO being such a critical component of legal marketing these days, it’s helpful to have a tool that can simplify many of the redundant, time-consuming tasks involved with the process. In my opinion, MozBar is one of the best SEO extensions and can do the following:
- Display important SEO metrics as you visit websites
- Show you how easy or difficult it will be to rank for a particular keyword
- Show social metrics for popular networks
- Validate authorship
But that’s jus the tip of the iceberg — and MozBar is an incredibly comprehensive tool. You can learn more about it by visiting the link above.
If you’re looking to simplify and optimize your legal marketing, these Chrome extensions can be incredibly helpful. The best part is that the standard versions are all free.