Legal blog readers don’t have a lot of patience. The average time a person spends reading an article is a mere 37 seconds.
So it’s important that you do everything within your power to provide a positive experience and increase engagement. And this includes knowing what not to do.
Here are five of the top things that annoy legal blog readers and should be avoided.
1) Slow Load Time
Research has found that nearly 10 percent of visitors bounce when the page speed is two seconds, and that number increases to over 32 percent when the page speed is seven seconds. So the more time that passes, the more readers (and potential leads) you’re going to lose.
People simply don’t want to be hassled with a sluggish website and won’t think twice about ditching it. So you really need to be on top of your game when it comes to load time.
It would be going overboard to say that every single one of your legal blog readers is annoyed by popups. But you can bet that at least a percentage will be turned off by them.
It’s especially problematic when they take up the majority of the screen or can’t be exited out of easily. The fact of the matter is that they detract from the visitor experience and can potentially increase your bounce rate. Therefore, it’s best to avoid them if possible.
3) Excessive Ads
An inconspicuous ad or two that flows with the layout of your legal blog isn’t usually a problem. But it does become an issue when your blog is crawling with ads.
Not only are they disruptive and make it more difficult for readers to absorb your content, they look unprofessional and can diminish your brand reputation.
4) Clickbait Titles
Clickbait is defined as, “A sensationalized headline or piece of text on the Internet designed to entice people to follow a link to an article on another web page.” However, it usually fails to deliver and visitors are underwhelmed by what they get.
It’s critical that you avoid this practice and ensure that the content of each post matches what the headline promises.
5) Massive Blocks of Text
Modern readers have become “scanners” where they seldom read a piece of content word-for-word. Instead, they skim through a post and check out the main points that interest them and take it from there.
While big blocks of text are usually fine in offline publications, they make it difficult for readers to absorb digital information. It often strains their eyes and is generally unpleasant.
That’s why you’ll notice that most of today’s blogs break content down into manageable bits and make use of short paragraphs, sub-headers and bullet points.
Keeping Your Readers Happy
The last thing you want to do is annoy legal blog readers. This can hurt you in many ways and is likely to lower the quality of your leads as well as your conversion rate. Knowing some critical mistakes to avoid should help you provide a better overall experience and keep readers on your site for longer.
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