A simple thank you can go a long way — both in life and in business.
And when it comes to the latter, thanking your leads is vital. In fact, one study found, “68 percent of customers leave businesses as a result of a perceived indifference.” If they feel you don’t care and don’t value their business, a good chunk will go elsewhere.
But an effective way to show your appreciation is to create a thank you page. Here’s how it works and how your law firm can use it to nurture leads.
What Exactly is a Thank You Page?
It’s a page that website visitors are redirected to after filling out a particular form on your site. For example, they would be taken to a thank you page after signing up for your newsletter of giving out their email address before downloading an eBook.
It simply thanks them for completing an action and shows that you value at least having the opportunity to handle their case. In other words, it shows your appreciation for them taking the time out of their day to engage with your law firm.
Why is it Important?
A thank you page is important for two main reasons. First, it often serves as the first step in the lead nurturing process. It allows you to build instant rapport and makes your law firm more approachable. People want to be appreciated and are more likely to do business with a law firm that legitimately values them.
Second, it acts as a natural segue to get leads to complete further actions. For instance, you could encourage them to contact you for a free legal consultation, follow your law firm on social media or participate in a free webinar. The possibilities are endless.
This way you can make the absolute most of every single lead you generate. It’s a very unobtrusive way to maximize communication with your leads, while at the same time expressing your gratitude.
Elements to Include
There are a myriad of ways to construct a thank you page and no right or wrong way to go about it. But at the end of the day, there are two core elements you’ll want to include — a thank you message and a call-to-action (CTA).
The key to writing a great thank you message is to make it genuine and not come across as being generic. And this doesn’t have to be difficult. You can simply say something like, “Thanks for signing up. Please reach out to us for advice with your legal case.”
In terms of the CTA, just concisely ask visitors to complete any action you’d like them to. You’ll typically want to add a button so it’s crystal clear of what action visitors should be complete.
If you want some examples, this resource from IMPACT has some great ones and should provide you with a bit more direction on how to get started.
Making the Most of Your Leads
Every lead you receive is an opportunity to reel in a new client and grow your law firm. So you want to treat them right and show your appreciation right from the start. Creating a thank you page is one of the best ways to do that and can have a tremendous impact on long-term conversions.