Many people love data, especially when it’s broken down clearly and concisely. It’s what helps them make sense of complex topics and mountains of information.
One specific type of data-driven content that’s incredibly popular these days is the statistics post. Simply put, it’s a collection of statistics about a particular topic such as personal injury statistics or car accident statistics.
Here’s why a statistics post can help you increase your number of shares and how to go about creating one.
It’s an Easy to Read Format
In most cases, this type of content will consist of a series of different sections with bullet points. Here’s a great example of marketing statistics from HubSpot.
As you can see, it’s quite simple. All you do is break the information down into different sections—in this case conversion rate optimization, Ecommerce and organic search. Then you use bullet points to showcase the individual statistics.
This is a format that many people are naturally drawn to because it’s so easy to scan. In turn, readers can quickly browse through the content to find the specific information they’re looking for.
It Really Illuminates a Topic
Legal topics can be extremely complex, and your average person may have very limited knowledge in this area. But a statistics post helps readers better grasp a topic so they’re able to understand the ins and outs.
For instance, San Diego-based attorney Melinda Helbock created a post entitled Statistics of Personal Injury Cases Nationwide. In it she discusses the most common reasons for personal injury cases, which are as follows:
- 52 percent was a result of motor vehicle accidents.
- 15 percent was in relation to medical malpractice.
- 5 percent was as a result of product liability.
By browsing through a few key statistics, your audience can quickly (and conveniently) become informed on a topic that they may have known nothing about. It’s very user-friendly.
How to Create a Statistics Post
The process is pretty straightforward. It’s just a matter of performing enough research.
Perhaps the best technique is to search Google for data regarding your topic using relevant keywords. For example, if you were wanting to create content around vehicle accidents, you might search for “vehicle accident statistics” or “vehicle accident studies.”
That will usually provide you with enough data. It’s just a matter of sifting through the information and extracting the right statistics. From there, you’ll want to make a compilation that’s robust enough to paint a clear picture of the topic.
Of course you’ll always want to give credit and link to any resources you use. That’s essential.
Adding a New Dynamic to Your Content Marketing
A statistics post can deliver immense value to your audience and serve as a nice addition to content your arsenal. It adds some variety to your regular blogging campaign, and you’re likely to find that many people will enjoy the easy-to-read format. As a result, this should help you get more shares, which can send more referral traffic your way, as well as improve your SEO.
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