Social media marketing (SMM) has been a godsend for lawyers. It provides an ideal platform to reach a massive user base, build relationships with potential clients and generate ongoing leads.
But it can also be challenging to manage, especially when you’re active on multiple networks.
One way to rise to that challenge is to use social media software.
Top SMM Resources
A recent survey by The Manifest found there are four main SMM resources that businesses are using:
- In-house staff – 85 percent
- Social media software – 43 percent
- Digital marketing/social media agency – 28 percent
- Freelancer/consultant – 9 percent
The one we’re going to focus on here is social media software because it requires the least amount of investment yet can still reap huge rewards. It allows you to effectively manage your SMM campaign across multiple channels and automate many of the more meticulous tasks without the need of a devoted in-house staff member, agency or consultant.
And this is very appealing to many lawyers because it’s such a timesaver.
“The social media landscape grows increasingly sophisticated,” writes brand strategist Ian Heinig of The Manifest. “The average internet user now has over seven social accounts and 98 percent of internet users are on social media. Faced with this expansion, 20 percent of marketers spend 50 percent of their time manually engaging their audience on social media.”
Using social media software allows you to:
- Seamlessly manage several different networks
- Automate your posting
- Conveniently track analytics for valuable insights
- Perform social media listening
- And more
Should Your Law Firm Use Social Media Software?
The fact that nearly half of all businesses are now using this technology shows just how big it has become. It seems like it wasn’t all that long ago when only a small percentage of the savviest, most adept social media marketers were using it. But this statistic proves that it’s now quite prevalent.
If social media accounts for a significant part of your overall marketing strategy, then this type of software is certainly something to consider. It allows you to accomplish far more in less time and potentially reach a much larger audience.
On top of that, you don’t have to worry about hiring someone specifically for social media or bring in an outside party. You should also find that most platforms are fairly user-friendly and don’t require a massive learning curve.
What Are Some of the Top Platforms?
Some of the most popular software products include the following:
These platforms are all well-received and should work well for your law firm. But you can check out this post for even more tools.
Social media has come a long way in recent years. Having success often requires a substantial amount of effort and energy. Unfortunately, not all law firms are capable of devoting the time that it takes.
Social media software can be a viable solution and enables you to accomplish a lot more without having to invest in any additional manpower. So if you’ve been struggling, this is something you’ll want to look into.