The use of mobile devices is at an all-time high and shows no signs of slowing down. As a result, it’s created mega opportunities for legal marketers that capitalize on this trend and adjust their campaigns accordingly. Here are some recent mobile statistics from Smart Insights and Social Media Today that show just how big mobile has become and why it shouldn’t be ignored.
Mobile digital media time in the US is now significantly higher at 51% compared to desktop at 42%
While using desktops is still a popular way to browse the Internet, check social media, read blogs, etc., it’s now clear that mobile has the lion’s share of digital media time. As the ownership of mobile devices continues to rise, it’s likely that it will keep shifting in favor of mobile devices.
60 percent of global mobile consumers use their mobile device as their primary or exclusive Internet source
What does this mean from a legal marketing standpoint? It means that it’s essential to make your site fully mobile-optimized — and it’s smart to inject mobile marketing into your campaign. If you want to reach the largest possible percentage of your demographic, a focus on mobile is non-negotiable.
Mobile ad spending is expected to more than double between 2015 and 2019
In 2015, the amount of money spent on mobile ads was $28.7 billion, which comprised 49 percent of all digital ad spending. These numbers are significant, but not necessarily over the top. However, over the next four years, mobile ad spending is expected to sharply increase — and by 2019, it’s predicted to be at $65.8 billion and account for 72.2 percent of overall digital ad spending.
These numbers are much more staggering and are proof of just how much mobile ads will dominate. This also suggests that investing in mobile marketing right now is a smart move and can keep you ahead of competitors who are living in the past.
76 percent of people report that they are more likely to read a message sooner if it’s an SMS/text message than if it’s an email
Although email marketing is still a viable form of advertising, you could make the point that it simply doesn’t have the same impact that it did a few years ago. As a result, you may want to consider experimenting with SMS marketing and put traditional email marketing on the backburner.
70 percent of people feel using an SMS/text message is a good way to gain their attention — and 64 percent of consumers think that businesses should converse with customers more often using SMS
Reaching potential clients through mediums they commonly use and building rapport with them is a critical first step for eventually moving them through the pipeline until they inevitably become actual clients. These two mobile statistics are further proof that reaching leads through mobile is a good idea and a great way to quickly grab their attention.
The truth is that effective legal marketing relies largely upon implementing cutting edge techniques and staying ahead of the game. While there will always be a place for good old-fashioned word-of-mouth advertising, understanding the power of mobile and harnessing that power should ensure that your law firm always has a fresh stream of leads coming in.
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