A contact page is often an afterthought when compared to other website pages, with many law firms only putting up the basics like their telephone number, email, etc. But that’s a big mistake. As marketing expert, Chuck Price explains, a contact page is the gateway to new business and deserves as much attention as any other important landing page.

And that includes full SEO.

For this post, I’ll explain how to optimize your contact page for search engines, while at the same time making it a super helpful resource for prospective clients.

Incorporate Targeted Local Keywords

Did you know that 46 percent of Google searches are local? It’s true. Not only that, “There’s been a 900 percent growth in ‘near me tonight/today’ searches in the past two years.” And assuming your law firm operates in a single city, the vast majority of search users will enter location-based queries.

Incorporating targeted local keywords like your city, state and even neighborhood can help get your contact page as well as your entire website viewed by a larger number of prospects in your area. The trick is to do it naturally so that it doesn’t feel forced. For instance, an LA-based law firm might use keywords like “Los Angeles,” Santa Monica”, “Pacific Palisades,” and so on.

Add Images and Video

Creating a media-rich contact page serves two purposes. First, it looks great and helps your site stand out from competitors. Second, both images and video can be optimized to give your contact page a nice SEO boost.

So it’s a good idea to add them as long as it makes sense. You can add an optimized title, caption, description and alt text to images and an optimized title and description to a video for maximum SEO impact. An added plus of including a video is that it acts as a link to your YouTube channel, which can help bring more attention to other videos you’ve created.

Add Google Maps with a Marker

Google Maps is absolutely huge these days and is the platform countless people trust to find where businesses are located and get directions. The cool thing is that you can add Google Maps with a marker to your contact page, which helps prospects get their bearings and figure out where you’re located.

At the same time, it enhances your SEO value, especially with location-based queries. And it’s really not that difficult to set up. Just check out this resource from Google for a step-by-step tutorial.

Link to Your “About” Page

Internal linking where you link one page of your website to another is a critical part of SEO. One way to create a more robust internal link profile is to link your contact page to your “about” page.

SEO is important for every page on your legal site, not just the givens like your homepage and landing pages. Following these simple tips will help you effectively optimize your contact page, which should increase organic traffic to this valuable resource and send more qualified leads your way.

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Nick Mann

Nick Mann has been a freelance writer for nearly a decade and has worked with numerous clients. He writes articles on a variety of subjects, but specializes in business, legal marketing and tech. When not writing, he enjoys playing disc golf, sports, hiking and travel. Nick lives in the Blue Ridge Mountains of North Carolina.

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How to Optimize Your Contact Page for Search