Video marketing is a potent strategy that has really caught on as of late.
81 percent of businesses used it as marketing tool in 2018 — up from 63 percent from 2017. And 99 percent of those who using it say they’ll continue to do so for the foreseeable future.
But like generating any type of content on a consistent basis, you may eventually find yourself running out of ideas. You may also be wondering which specific topics your viewers want you to cover.
Here are a few simple ways to come up with new legal video ideas and deliver real value for your audience.
Pay Close Attention to Comments
Perhaps the most straightforward technique is to simply keep close tabs on what viewers are saying in your comment section. In addition to providing a means of engagement, you can potentially generate new ideas by observing their feedback.
For instance, the conversation may start by discussing the contents of the video you posted but branch off into other topics. Just see what people are most interested in and create new videos around that.
Besides being the top platform for distributing your legal videos, YouTube can also be a goldmine for finding new subjects to tackle. And it’s incredibly simple.
Just go to the search box and start typing in a broad keyword phrase, and YouTube will autocomplete it with a list of relevant topics that people are searching for. Here’s an example:
This allows you take a basic topic and instantly come up with several other angles. Not only that, it shows you what people are interested in on YouTube. And this is huge considering YouTube pulled in 1.8 billion users a month as of mid-2018.
Quora is one of the world’s top question and answer sites and where millions of people go to have insightful digital discussions. It also happens to be an excellent place to come up with new legal video ideas.
Again, just enter a broad phrase in the search box, and it will supply you with a ton of topics.
Scrolling through the results of “personal injury,” and I’m able to quickly find dozens of ideas t0 base videos around. Click on an individual question, and you can get even more insight for specific points you could include in a video.
For example, here are some things that a Quora user said are the duties of a personal injury lawyer.
So that could be a good launching point to get you going. You could synthesize the information and add your own take to create unique, valuable content.
If you’ve been making legal videos for any length of time, you’ve likely seen firsthand how powerful this medium can be for generating leads and building trust. But you may have also experienced a bit of stagnation in terms of coming up with new ideas.
The techniques listed here are some simple shortcuts to get the ideas flowing and require very little effort. That way you can keep your audience satisfied and engaged without creating unnecessary stress for yourself.
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