More than half (52.4 percent) of website traffic comes from a mobile device. Considering that mobile users comprise the majority of visitors, it only makes sense that you’ll want to provide a positive user experience (UX) for this segment.
This will encourage them to explore your site, engage with your content and learn more about your legal services.
Here are four simple mobile UX tips to do just that.
1) Use Basic Fonts and Large Text
The main goal here is to maximize the use of limited real estate and make it as easy as possible for visitors to absorb information. One way to accomplish this is to make text easy to read so that it doesn’t strain users’ eyes.
And doing so is pretty straightforward. You’ll simply want to use basic fonts such as Arial, Times, Helvetica, etc. that are easy on the eyes. Don’t try to get too cute with funky fonts because these make it difficult to read and can throw off the overall aesthetic of your legal site.
In terms of font size, most experts agree that you’ll want to use 14 point or higher. Just do some experimentation to find the sweet spot where the text is easy to read without being annoyingly huge.
2) Go Easy on Website Copy
Many legal sites have a knack for going overboard with their copy to the point that it saturates the design with extraneous text. While you certainly want to get your point across and explain your legal services, you should be conscious of how much copy you write on each page.
A good rule of thumb is simply to write what’s really necessary and not anymore. Before you ever a publish content—especially a homepage or landing page—go back and edit ruthlessly to ensure that it doesn’t contain any unnecessary information.
3) Make Sure Buttons Are the Right Size
Users shouldn’t have to struggle to tap on buttons on your legal site. If they’re too small, they can be difficult to activate. If they’re too large, they take up too much room.
So you want to find just the right size. And what exactly is that?
According to UX Booth, “Ideally, buttons should be between 44px and 57px on a standard screen and 88px to 114px on a high-density (retina) screen. This allows enough area for the average fingertip to easily activate a button.”
4) Use Adequate Space Between Touch Elements
Nothing is more frustrating for users than trying to tap on a button, link, etc. and being directed somewhere else because two touch elements were too close together. That’s why you want to ensure that there’s adequate space between these areas. This can be done by using plenty of negative space and maintaining a reasonable distance between multiple touch elements.
Statistically speaking, your law firm will have more mobile users than desktop users. And this is a trend that’s only going to continue. Following these simple mobile UX tips should enable you to keep this demographic happy so you can make the most out of your mobile traffic.
Latest posts by Nick Mann (see all)
- Perform These SEO Maintenance Techniques to Preserve Your Rankings - December 10, 2018
- 3 Digital Marketing Trends Your Law Firm Shouldn’t Ignore in 2019 - December 5, 2018
- The Biggest Social Networks in 2019 in Terms of Active Users - December 3, 2018