A lot of law firm marketing focuses on attracting new clients to your firm. However, there is one important question that many people don’t ask and that they should ask as part of effective law firm practice management. That question is: when, if ever, should you fire a client.
At the end of December, an article on Attorney at Work took a look at this sensitive topic. The article suggested that part of building a successful practice involves looking at your bottom line and creating a client list that is made up of profitable, good clients.
Being rigorous about client selection, however, can sometimes mean culling your client list and eliminating those clients who are bad news. While it may seem counterintuitive to cut down on your clients, the article argues that there are some clients who are simply not worth the trouble because they are too demanding, too likely to complain for no reason or even too likely to sue their attorney because of imagined grievances.
These clients may take time and energy away from other more important tasks, and they may just make your working day more unpleasant than it is worth. If they are quick to complain, they could even end up costing you business- a risk that it may not be worth taking.
While you can’t get rid of every unpleasant client, of course, the article suggests that part of effective practice management means making the tough decisions and keeping an eye on the bigger picture.