When someone lands on your law firm’s website, one of your key objectives is to quickly gain their trust. This is what keeps them exploring and ultimately increases their odds of contacting you for your legal services. When it comes to gaining credibility, there are a plethora of different factors that are involved.
There are your givens such as testimonials, reviews, trust seals and so on. But there are some other, less obvious factors you may be overlooking. Here are five particular things that impact your legal site’s credibility more than you may think.
1) An Updated Blog
Blogging is still one of the best ways to establish yourself as an authority in your area of law and generate leads. HubSpot even reports, “53 percent of marketers say blog content creation is their top inbound marketing priority.”
But you can diminish the effectiveness of your blog if you fail to update it routinely. Just think about it. Aren’t you a little skeptical when you come across a brand that hasn’t updated their blog in a year?
It conveys a lack of professionalism and may make leads feel wary. If you don’t think you can properly maintain a blog and update it at least once a month, you’re usually better off skipping it altogether.
2) Source Citation
Any time you spout off data or make a claim, it’s important that you back it up by citing your sources. You’ll want to leave a link where visitors can find where the information originally comes from. Not only is this is important for ethical attribution, it makes your law firm look more credible as well.
3) An FAQs Section
It’s common for prospects to have questions and concerns. You can do yourself a big favor by going ahead and getting these out of the way via an FAQs section. This gives visitors a quick and easy way to find answers to their pressing questions/concerns and should minimize any skepticism they may have about your firm.
For the most part, people loathe ads. They’re disruptive, they get in the way and they’re flat out annoying. Any legal site that’s jam packed with obtrusive advertising is going to be a red flag to visitors. They can make you look “scammy” and will encourage a good portion of your visitors to leave. This is why it’s best to use very little advertising – or even better yet, none at all.
5) Technical Glitches
This includes issues like bugs, missing links and 401 redirects. Not only are they irritating when visitors encounter them, they can dissolve your credibility in a hurry. That’s why you need to be diligent about staying on top of glitches such as these. One particular tool that’s helpful is the WordPress Broken Link Checker plugin.
These not so obvious factors prove that there are a multitude of components that factor into your legal site’s credibility. It’s extremely important that you cover all of the bases and consider some of the more minute aspects that are sometimes overlooked. This way you’ll be able to capitalize on your traffic and turn more of your leads into clients.