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Finding Domains for Legal News Backlinks (Original Research)

16Oct 2017
by Nick Mann Leave a Comment

A big part of many law firms’ blogging regimen is covering recent legal news. It’s an excellent way to offer your opinion and insight on current events, and it can be instrumental in generating new leads. According to Imarc, “33 percent of legal consumers begin their search for a law firm by using online resources.” So the opportunity is definitely there.

But in order to get the most from your efforts, you’ll naturally want to maximize your content’s exposure. One of the most effective ways to do this is by finding authoritative domains that will link to you.

Finding Legal News Backlinks

To determine which domains are most likely to share legal news, I performed some analysis using BuzzSumo. More specifically, I used it to analyze 32,520 articles and 10,694,737 shares.

Here’s a pie chart that breaks down some of the top domains and shows which ones are most likely to share legal news:

 

The larger the slice, the more total shares. But let’s break it down even more and take a look at the exact number of times each of these domains has shared legal news over the past year.

www.independent.co.uk 952,316
www.dailymail.co.uk 580,494
www.nytimes.com 539,081
www.theguardian.com 481,224
www.bbc.co.uk 431,117
www.cnn.com 351,372
www.npr.org 337,403
www.usatoday.com 293,816
www.nbcnews.com 277,696
www.abc.net.au 275,326
www.cbsnews.com 248,822
abcnews.go.com 236,684
www.foxnews.com 224,645
www.bbc.com 202,609
www.reuters.com 188,092
merryjane.com 185,616
www.telegraph.co.uk 180,709
www.msnbc.com 172,424
www.latimes.com 141,193
money.cnn.com 131,614
www.jw.org 110,012
www.bloomberg.com 97,267
channel23news.com 77,232
www.nydailynews.com 66,739
www.washingtonpost.com 61,753
www.rt.com 60,040
www.aljazeera.com 55,243
www.clarin.com 53,265
www.cnbc.com 53,131
economictimes.indiatimes.com 48,253

 

As you can see, The Independent shared most frequently by a large margin. After that, Daily Mail, The New York Times and The Guardian had the most shares.

Putting This Data to Use

As you probably already know, backlinks are the lifeblood of SEO. They’re the primary “currency” that Google and other search engines use to determine the quality of content and ultimately where to rank it. Getting a sizable number of backlinks from authoritative sites like these is going to do two important things – improve your overall rankings and generate valuable referral traffic. Therefore, all of the domains listed here would be good ones to target.

Now I’ll admit that this is easier said than done, especially when you’re dealing with big name publications like most of these are. However, it’s definitely possible. As long as your content is legitimately valuable and relevant to a publication’s demographic, it’s reasonable to expect that they could link to you. And since we already know that they’re already linking to similar content, the odds are even higher.

Most websites have a contact section where you can get in touch with an editor or someone who can pull some strings. If you’re not sure how to go about asking for backlinks, you may want to check out this resource from Monitor Backlinks or this one from SEMrush. They both offer some practical and actionable advice on how to properly reach out to publications.

When it comes to generating legal news backlinks, it’s helpful to know which sites share legal news most frequently. This helps you narrow it down so you can reach out to the right people. In turn, you can amplify your content’s exposure, improve your rankings and generate more leads.

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Nick Mann

Nick Mann has been a freelance writer for nearly a decade and has worked with numerous clients. He writes articles on a variety of subjects, but specializes in business, legal marketing and tech. When not writing, he enjoys playing disc golf, sports, hiking and travel. Nick lives in the Blue Ridge Mountains of North Carolina.

Latest posts by Nick Mann (see all)

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