A big part of many law firms’ blogging regimen is covering recent legal news. It’s an excellent way to offer your opinion and insight on current events, and it can be instrumental in generating new leads. According to Imarc, “33 percent of legal consumers begin their search for a law firm by using online resources.” So the opportunity is definitely there.
But in order to get the most from your efforts, you’ll naturally want to maximize your content’s exposure. One of the most effective ways to do this is by finding authoritative domains that will link to you.
Finding Legal News Backlinks
To determine which domains are most likely to share legal news, I performed some analysis using BuzzSumo. More specifically, I used it to analyze 32,520 articles and 10,694,737 shares.
Here’s a pie chart that breaks down some of the top domains and shows which ones are most likely to share legal news:
The larger the slice, the more total shares. But let’s break it down even more and take a look at the exact number of times each of these domains has shared legal news over the past year.
As you can see, The Independent shared most frequently by a large margin. After that, Daily Mail, The New York Times and The Guardian had the most shares.
Putting This Data to Use
As you probably already know, backlinks are the lifeblood of SEO. They’re the primary “currency” that Google and other search engines use to determine the quality of content and ultimately where to rank it. Getting a sizable number of backlinks from authoritative sites like these is going to do two important things – improve your overall rankings and generate valuable referral traffic. Therefore, all of the domains listed here would be good ones to target.
Now I’ll admit that this is easier said than done, especially when you’re dealing with big name publications like most of these are. However, it’s definitely possible. As long as your content is legitimately valuable and relevant to a publication’s demographic, it’s reasonable to expect that they could link to you. And since we already know that they’re already linking to similar content, the odds are even higher.
Most websites have a contact section where you can get in touch with an editor or someone who can pull some strings. If you’re not sure how to go about asking for backlinks, you may want to check out this resource from Monitor Backlinks or this one from SEMrush. They both offer some practical and actionable advice on how to properly reach out to publications.
When it comes to generating legal news backlinks, it’s helpful to know which sites share legal news most frequently. This helps you narrow it down so you can reach out to the right people. In turn, you can amplify your content’s exposure, improve your rankings and generate more leads.
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