Generating leads and improving SEO — these are two of the most important objectives for lawyers.
What if there was a way to do both with one simple technique?
It turns out there is. It involves being featured in legal directories.
Why Legal Directories Are Effective
You’re likely familiar with some of the top legal directories such as Nolo, Avvo and FindLaw. These are comprehensive websites that point individuals who are in need of legal service to attorneys. Visitors can browse by practice area, city, state, legal topics, and so on.
They’re fantastic from a marketing standpoint for two reasons. First, you can generate leads directly from legal directories.
Prospects can find your law firm from these websites and quickly learn more about you. For instance, Avvo highlights a lawyer’s practice areas, reviews, cost, contact information and provides endorsements. This means incredibly high quality referral traffic from people who are ready to become clients.
Second, it boosts your SEO. Every directory you’re featured on serves as a backlink, which is one of Google’s top ranking signals.
And as vice president and CTO of SEO agency, Rankings.io, Steven Willi points out, “Many of these directories are already ranking on the first page of Google search, so lawyers can piggyback on that authority simply by building out a profile on select sites.”
When your law firm’s website is featured on multiple directories, it can greatly increase the strength of your link profile. So in this regard, you’re killing two birds with one stone.
Tips for Success
Willi also offers some advice on how to get the most from legal directories. The most important thing is that you remain active and keep all information up-to-date. Respond to questions and inquiries promptly, and submit content if a directory allows it.
Getting reviews is also critical. Having a number of positive reviews from previous clients is one of the quickest ways to earn the trust of new prospects and shows that you’re a law firm worth hiring.
Finally, you should be selective of the anchor text when linking to your site. Although not all legal directories allow you to choose the anchor text, some do. So be sure to fully optimize this whenever possible. Just check out this guide from Search Engine Watch for more details.
List of Legal Directories
I just mentioned some of the biggest, most notable directories. But there a lot more options besides just those. I suggest browsing through this post of 100+ legal directories you can potentially use.
It includes helpful information like a directory’s domain rating, total keywords and total traffic. It also indicates whether it’s free, paid or offers both options.
Being a great legal marketer is all about choosing the strategies that offer the most impact from your effort. Getting your law firm featured across multiple legal directories can have an immense impact by driving targeted leads, while at the same time improving SEO. So it’s definitely a technique you’ll want to take advantage of if you haven’t done so already.