Having a reliable means of generating ongoing leads is essential for legal marketers. This ensures a healthy sales funnel and paves the way for acquiring new clients. One of the best ways to go about this is to use lead magnets.
“A lead magnet is an incentive you offer to potential buyers in exchange for their contact information such as name, email, phone number, etc.,” writes OptinMonster. It works like this…
- You create something that your audience can use.
- You deliver the lead magnet you made.
- You continue to market based on the audience’s needs and wants.
When done correctly, it’s incredibly effective, and many people can’t resist but to opt-in. The trick is to offer the right type of content that they’re genuinely interested in.
Here are five types of lead magnets your law firm can use to keep the leads (and clients) coming.
Most prospects will have a ton of questions and may feel overwhelmed with their legal predicament. So it’s nice to have a step-by-step checklist that they can follow to simplify things. For example, you could create a checklist for writing a will so people will know what to expect and seamlessly move through the process.
You’ll find that this can serve as an excellent lead magnet and provide many people with the incentive needed to opt-in.
2) Resource List
This is where you compile a list of helpful resources so legal prospects can quickly find what they need without having to spend a lot of time researching. When it comes to writing a will, you could include:
- Examples of wills
- Links to forums
- Blog posts from authoritative sites
3) Educational Video
You can take it one step further by recording your own educational video to fill prospects in on the details and give your own expert advice. Most people respond incredibly well to video, and it also gives you an opportunity to make a one-on-one connection and build trust.
Or you can take that information and present it in a slideshow. This tends to work well if you’re discussing a complex topic where people might not remember everything from a video. In this case, you can break it down into slides so that viewers can go back and really soak up the information later on.
5) Case Study
This is another way to present in-depth information and educate people on the ins and outs of the legal system. It also works well for building your authority because you can showcase positive outcomes where you helped previous legal clients win their cases.
There are three main areas you’ll want to focus on with a case study—the background, your approach and the outcome. Check out this resource for examples and ideas.
Sometimes prospects need a little encouragement before opting in. And lead magnets are one of the best ways to accomplish that.
Besides the obvious benefit of adding new leads to your sales funnel, this also provides you with an opportunity to rev up your credibility and prove why your law firm is an asset.