To say that digital marketing is a wide umbrella would be an understatement. It includes blogging, social media, SEO, PPC, email, mobile optimization, etc. And that’s just the tip of the iceberg.
So it’s understandable that many lawyers are overwhelmed with their digital marketing efforts, especially when you throw it on top of running a practice. It’s just too much.
That’s why outsourcing digital marketing has become such a popular trend. It allows you to efficiently manage your campaign without having to do everything in-house.
For this post, I’m going to take a look at the current state of outsourcing to see what percentage of businesses are doing it. That way you should have a better idea of whether it makes sense for your law firm or not.
Looking for Digital Help
Small business news company, The Manifest conducted a 2018 survey involving over 500 digital marketers to see how they were currently investing in digital marketing and what their plans were for the upcoming year.
They found, “Most companies – 69 percent – presently use in-house staff to meet at least some of their needs, while 50 percent use a digital marketing agency and 32 percent use freelancers or consultants.”
By these numbers, it’s clear that outsourcing has become quite popular. With half of companies going through an agency and nearly a third turning to freelancers/consultants, it shows that they feel comfortable looking for digital help.
A Smart Move
And by all accounts, this is a good path to choose and can go a long way in streamlining your digital marketing efforts.
“Trying to handle digital marketing by yourself is often a frustrating and difficult process,” writes Jeremy Greenberg, founder of web design and digital marketing agency 97 Switch. “There’s various tools and people that will help you make sure you’re actually getting results for every penny spent.”
The 2019 Outlook
According to The Manifest’s study, this trend will only continue to grow in 2019. In fact, “32 percent of of businesses say they are likely to outsource their digital marketing efforts in the next year.”
With the landscape becoming increasingly competitive and the techniques more time-consuming, it’s easy to see why outsourcing digital marketing is so highly favored. This gives you instant access to experts who eat, sleep and breathe digital marketing. And while there’s obviously an investment required and is more costly than doing it in-house, this often pales in comparison to the results you get.
Flynn Zaiger, CEO of New Orleans-based digital marketing agency Online Optimism adds,“Companies should be getting an outside perspective because sometimes extra minds can be a really big bolt to someone’s system.”
So look for 2019 to be a year where outsourcing digital marketing basically becomes the norm.
Digital marketing has evolved dramatically over the past decade. What went from simply slapping up a few blog posts and publishing on social media has turned into a $192 billion industry. And those who fail to keep up usually get left in the dust.
This doesn’t necessarily mean that outsourcing is the best move for your law firm, but it’s definitely something to consider and can potentially have a huge impact on your digital marketing initiatives.