Ready to Dominate Your Market Like Never Before?

Our Law Firm Online Marketing Program Can Get You There Faster!

law firm SEO services customers photo

Please answer the following questions:

  • Do you currently have a website but aren’t satisfied with the traffic and leads generated?

  • Are you busy running your practice, with little time to devote to online marketing and law firm SEO?

  • Do you know you need to do something to increase your web presence but aren’t sure where to start?

  • Are you having a hard time tracking your marketing and ensuring that every dollar you spend produces a positive ROI?

  • Have you been working with a “Law Firm SEO Company,” only to find a lack of growth or a decline in traffic and leads?

     

  • Are you sick and tired of getting calls and emails from “Law Firm SEO Experts” offering sure paths to success?

     

If you’ve answered a resounding “Yes!” to any of these questions, you’re not alone.

Most busy lawyers struggle to find the resources, time and expertise to learn about and implement best practices in law firm online marketing.  Even many “early adopters” - law firms who have taken the lead by working with law firm SEO firms - have seen dramatic decreases in their search engine rankings, website traffic and flow of qualified leads. Even worse, other law firms have been virtually wiped off the map, penalized by Google for low quality or “spammy” SEO and link-building tactics. While these massive changes might sound scary or even unfair, they’re happening for a simple, logical reason…

Law Firm SEO has changed. Forever.

“What Happened to My Website Traffic?” This question has become all too popular among lawyers as of late.

For the last 10 years, an eternity in “internet time,” the core strategy used by most law firm SEO firms was centered around manipulating Google rankings, or using “back-linking” (generating a large number of links from other websites to yours). The goal of these tactics was to fool search engines by making law firms’ websites  appear to be larger and more authoritative than they really were. Oftentimes, law firm SEO firms acquired links from websites that Google deemed “spammy” or low quality. Every day Google brings to bear limitless resources to bridge the gap between “man and machine.”  Google’s ultimate goal is to provide a great user experience, connecting searchers with the best, most relevant results possible.  And you’d better believe, Google is getting very good at weeding out low quality websites and spammy law firm SEO tactics. The bottom line is that traditional Law Firm SEO is dead and content marketing is here to stay.

Why traditional Law Firm SEO no longer works

While there are hundreds of entities offering Law Firm SEO and online marketing services, most of these companies fall into three categories:

In formulating our Law Firm Online Marketing Program, Best Legal Practices found none of these three business models to be optimal for law firms looking to implement a sustainable and profitable web presence. In addition to the limitations listed above, these models share one core and fatal flawfocus on search engines instead of real clients. Our law firm marketing philosophy hinges on the principle that education-based, content marketing always has and always will be the most effective way to generate new clients. What’s content marketing? We’re glad you asked…

What is Law Firm Content Marketing?

Content marketing is defined as “a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” – Content Marketing Institute

In other words, law firm content marketing can be broken down into two simple steps:

It helps many of our client attorneys to think of content marketing by using traditional media (TV, radio, print) as an example: the goal of these companies is to deliver compelling content to their target audiences using the most appropriate platforms. This mind-shift is an important one for small law firms: you must embrace your role as a publisher, producing relevant content (blogs, videos, etc.) for your target audience (ideal clients) across the right platforms (search engines, social media sites, local directories, etc.). This model of producing high quality and evergreen (long lasting) content is far more effective than traditional Law Firm SEO for several reasons…

Why Content Marketing is much more effective than Law Firm SEO

Content marketing started long before search engines, SEO companies and even the internet. Law firm content marketing is the most proven, time-tested, cost-effective, and powerful marketing strategy on the planet.

How will your firm leverage content marketing to capture the current stampede of consumers searching for answers to their legal questions and secure a strong position for long-term sustainable growth?


Introducing Your Total Online Marketing Solution

Our new Law Firm Online Marketing Blueprint is a powerful and unique content marketing system designed to make you the leader in your legal niche.

  • Be Everywhere Online

    including legal directories, local business websites and social media channels

  • 50 -1000% More Traffic

    with a steady stream of high quality content that answers consumers’ questions

  • Crush it With Content

    with blogs, landing pages, white papers, slide decks, infographics, videos and more

  • Automated Marketing

    so you can focus on building your practice by serving your clients and managing your team

  • Industry Exclusivity

    Founded by lawyers, our sole focus is helping lawyers grow their practices

  • A Dedicated Team

    Consisting of experts in legal blogging, SEO, content and law firm marketing

  • Measurable Results

    Easily measure your marketing performance with real-time dashboards and reports

  • Google-Friendliness

    “Google-proof” your website for good, avoiding drawbacks and penalties


How it Works: 10 Steps to Legal Marketing Success

The Law Firm Online Marketing Blueprint utilizes a proprietary, 10-step process to get your law firm on the fast track to greater online visibility, website traffic, qualified leads and new clients:

  • 1

    The Law Firm Online Visibility Audit

  • 2

    Create Your Law Firm WordPress Lead Generation Site

  • 3

    Build Your Custom Law Firm Marketing Communications Center

  • 4

    The “Be Everywhere” Law Firm Target Social Media Strategy

  • 5

    Total Online Directory Presence

  • 6

    A.R.T. of Law Firm Backlinks

  • 7

    Law Firm Content Marketing Roadmap

  • 8

    FasTrack Content Marketing

  • 9

    The Law Firm Marketing Report Card

  • 10

    Best Legal Practices Masterminds

30-Day Unconditional, 100% Money Back Guarantee

If for any reason you’re not happy, within the first 30 days of joining the this program, just say the word and we’ll refund all monies paid to Best Legal Practices within 24 hours (next business day), no questions asked.

Why Partner With Best Legal Practices?

The founders of Best Legal Practices (BLP) possess an unparalleled track record in helping lawyers build and grow successful law practices, starting with their own. Robert Armstrong and Sanford Fisch grew their San Diego Estate Planning Law Firm from a single location to a thriving statewide practice…Click Here for 10 Reasons to Partner with Us
Terence Daniel Doyle Terence Daniel Doyle, Doyle Golde Grossman Family Law Group "Our firm needed an online presence that reflects the high level of expertise and talent we provide our clients.  The process Best Legal Practices used in helping us achieve this was exceptional...we are extremely pleased with the results."
Milda Goeriz Milda Goeriz, Womens Divorce Center "My new law firm website vastly exceeded my expectations! I chose Best Legal Practices, as they conveyed the highest level of expertise in legal marketing and were able to explain SEO and online marketing concepts clearly."