While Internet legal marketing is all the rage these days, there are still some tried and true methods of law firm marketing and getting the word out about yourself that don’t directly involve the world wide web. One of the best common off-line tools people use is the business card. While you might not think of it that way, your business card can be seen as a form of legal marketing. In fact, the ABA Ethics Committee may see it that way, so it is very important that your business card is in compliance with all law firm marketing rules in your state.
Ethical Rules and Your Business Card
When using a business card for law firm marketing purposes, networking purposes or any other situation, there are a few factors to keep in mind about the card to make sure you don’t unexpectedly find yourself in trouble
- Handing out your card could be a form of solicitation. Solicitation is generally prohibited. This means you can’t just show up at a hospital where someone has been injured and give out your card.
- Calling yourself a specialist on your card is forbidden in many states unless you are actually a certified specialist in a particular practice area. Be sure to check your own state rules ont his issue before you refer to yourself this way.
- When you put your website address on your card, be sure your site address can’t get you into trouble for making false claims. A website address such as www.bestlawyerever.com, for example, could be seen as a false claim that leads to an ethics violation.