When you begin to market your firm online, you may find that you receive many new clients from your efforts. This is a good thing – but it also means that a bad review online will have a bigger effect on your bottom line. In fact, a lawsuit filed by one Texas law firm alleges damages in the neighborhood of $50,000 for a bad review.
The Dallas based law firm has filed against a defendant known as “Ben Doe,” because the identity of the actual defendant is unknown. The firm does know, however, that he posted on Google Reviews claiming that he had a bad experience with the firm and cautioning readers not to trust the “fake” reviews posted on Google Reviews.
The purpose of the firm’s suit is not to collect a ton of money from the reviewer, according to one of the firm’s partners. Instead, the suit will allow the firm to subpoena Google to learn the identity of the reviewer. Because the reviewer also posted a negative review about an Oregon cleaning company, it is believed that the review may have been posted mistakenly and intended for a firm closer to Ben Doe’s home. If so, the firm hopes to have the negative review taken down so it will not continue to jeopardize their business.
Avoiding Negative Reviews
A lawsuit to have a bad review taken down is a drastic step, but could be a necessary one if your law firm Internet marketing efforts are being hindered by an unjust bad review.
The best thing to do, of course, is to make sure you avoid bad reviews in the first place by keeping in ready contact with clients and following through on any promises you make.