Unbiased feedback from your clients and prospects is a precious commodity. It shows you what you’re doing right and what needs improving. One of the best ways to gather that feedback is through surveys.
But there’s just one problem. How do you get people to complete your surveys when many have busy lives?
Here are some of the top ways to increase your survey response rate and obtain the information you need.
Only Ask the Essentials
The more questions you ask in a survey, the lower the response rate will generally be. So it’s critical that you only ask the most pressing questions and leave out anything superfluous. In terms of a specific number, 10 questions should be your absolute max as anything after that is likely to reduce your response rate dramatically.
Personalize the Greeting
Email is one of the more common delivery methods for surveys. So when you’re going this route, it’s wise to take the time to address each recipient personally by name rather than using identical formatting.
Prosperworks even reports that personalization can increase your response rate by as much as 140 percent.
Include a Progress Bar
With no end in sight, would-be participants may avoid your survey for fear of it being long-winded. But you can quell that fear by including a progress bar to show how far along participants are and how many more questions there are.
Many major platforms have this option and allow you to turn the progress bar with only a click or two. Check out this resource if you’re using Survey Monkey for instructions on this.
Optimize for Mobile
Remember that the majority of people now access their email on mobile. In fact, “61 percent of email opens occurred on mobile in 2017.” So it’s imperative that your survey is mobile-friendly and participants don’t run into any friction along the way.
Some ways to do that include:
- Using multiple choice questions (these are simple to complete with a just quick tap)
- Avoiding large images that take up a lot of screen space
- Try to minimize the amount of scrolling it takes to complete a question (e.g. keep the question relatively short in length)
Show That You Value the Respondent’s Privacy
Digital privacy is a big deal these days, any many people prefer to maintain anonymity when taking surveys. This is why you’ll want to make it clear if their responses will be shared and which information will be kept confidential.
Offer an Incentive
Last but not least, you can often increase your survey response rate with some sort of incentive. Some examples include:
- Gift cards
- A charitable donation
If you find that you’re still struggling up until this point, the right incentive can be a real game changer.
Surveys are a huge asset. They help your law firm gather unbiased feedback so you can put yourself in the shoes of your average client or prospect so you’ll know how to best serve these individuals. Using the techniques listed here should enable you to maximize your response rate and get more people interested in completing your survey.