I mentioned in a recent article that Instagram has one of the best engagement rates among today’s social networks. It was 7.01 percent for profiles with 1 – 1,000 fans and 3.01 percent for profiles with 1,000 – 10,000 fans to be exact.
This means there’s plenty of lead generation opportunities for law firms as long as you know how to take advantage of them. In this post, I’ll be discussing how to capitalize and some strategies to increase Instagram engagement even more.
Get Your Timing Right
A big part of it is simply nailing the timing. Getting your law firm’s content to appear in users’ feeds means they’re more likely to engage. Fortunately, Sprout Social has done research to find which times are ideal.
Here’s what they found:
- The best time to post on Instagram is Wednesday at 3 p.m., Thursday at 5 a.m., 11 a.m., and 3 to 4 p.m. and Friday at 5 a.m.
- Thursday is the best day to post to Instagram.
- The safest times to post to Instagram are Tuesday through Friday 9 a.m. to 6 p.m.
These are when people are most active on Instagram and gives you the best chance of getting your content seen.
In terms of the worst time of the week, it’s Sunday where engagement is at its lowest. So you’ll probably want to avoid posting then.
Post Consistently, But Don’t Burn Out Your Followers
As with any social network, there’s a sweet spot with posting frequency. You want to post enough to keep your followers interested and engaged, but you don’t want to burn them out by overdoing it.
According to Instagram marketing system, Social Buddy, you’ll want to aim for one to three posts per day with Instagram. They point out that the most successful brands post an average of 1.5 times a day, which should be a good number to shoot for.
Social buddy also says that it’s best to spread your content out over the course of a week. So rather than posting seven posts on a Monday, gradually post one or two each day instead.
Beef Up Your Captions
Instagram captions can be up to 2,200 characters long. One thing you’ll consistently see with high engagement posts is that the captions are on the longer side where brands post brief paragraphs rather than just a line or an emoji.
Why is this effective?
Because it gives you a chance to open up and give your audience a feel for what your law firm is about, the philosophy and mission you have, and so on. And while you don’t necessarily want every single caption to be a long-winded manifesto, increasing the average length is a nice way to connect with your audience on a deeper level.
For guidance on improving your Instagram captions, I recommend checking out this guide from Later.
If you’re looking for solid engagement on social media, it’s hard to beat Instagram. Users naturally feel compelled to interact with content and like and comment. Following these simple strategies should help you boost your engagement even more to maximize your lead generating potential.