Mobile-centric updates to Google’s algorithm are nothing new — and soon they’ll be expanding upon their original mobile friendly update that took place in April 2015. Also known as Mobilegeddon, the initial update penalized sites that didn’t provide a positive experience for mobile users and rewarded sites that did. While this upcoming update in May 2016 won’t be nearly as intense as the original, there are a few things you should know. Here are the highlights.
Google software engineer, Klemen Kloboves was quoted saying, “Today we’re announcing that beginning in May, we’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.” Experts seem to agree that this update will be a gradual process that will take place over a period of several weeks or even a few months.
Consequently, there shouldn’t be any major declines of traffic right off the bat — and it’s likely to be awhile before there is any noticeable long-term impact. It simply means that anyone who hasn’t taken adequate measures to provide a mobile friendly experience on their legal site could see a lower volume of traffic. However, Google has made it abundantly clear that if you already have a mobile friendly site, you’ve got nothing to worry about. In fact, there’s a good chance that both your search rankings and traffic volume will improve because of this update.
The Importance of High-Quality Content
Kloboves also added, “The intent of the search query is still a very strong signal — so even if a page with high-quality content is not mobile friendly, it could still rank well if it has great, relevant content.” This goes to show just how important it is to have high-quality content and that in some cases it could even override a lack of mobile friendliness. Not to say that you should overlook the mobile friendly element if you’ve got great content. It just means that you should still focus heavily on maintaining rigorous quality standards with your content.
The Bottom Line
When you break it all down, Google isn’t reinventing the wheel with this upcoming update — they’re simply making some minor tweaks to keep up with the increasing popularity of mobile devices. They understand that mobile is the primary way that people are performing searches in 2016 and launching an update to provide the best possible Google user experience. If your law firm’s website is already mobile friendly, then this update should work to your advantage.
But if it’s not, then you’ll definitely want to take every possible step to make it more mobile friendly. If you’ve got any questions about this topic, it’s recommended that you check out this resource from Google, which will help you gain a better understanding of what makes a website mobile friendly. Or you can perform a mobile friendly test to quickly gauge how your site stacks up. If there are any issues, Google will let you know which areas need your attention.