Best Legal Practices

info@bestlegalpractices.com

(800) 975-6448

  • Home
  • Services
    • Law Firm Online Marketing
    • Law Firm Web Design
      • Web Designs Portfolio
      • FAQs
    • Pay Per Click Advertising
  • Blog
  • Why Choose Us
  • Our Team
  • Contact

Which Factors Most Influence Your YouTube Video Rankings?

05Jun 2017
by Nick Mann Leave a Comment

With 1.3 billion users as of 2017, YouTube is second only to Facebook and a force to be reckoned with. What was once simply a platform for people to share personal videos has morphed into a social media behemoth where “300 hours of video are uploaded every minute.”

The interesting thing about YouTube is that it has its own unique search engine, which uses specific ranking factors (just like Google) to determine where videos rank. Understanding which factors are most important can give your law firm an edge and improve your YouTube video rankings. In this post, we’ll cover some main points from a study performed by Backlinko that analyzed 1.3 million YouTube videos to learn about YouTube SEO.

Video Length

While the logic of many YouTubers may be to keep their videos short and sweet, it turns out that longer videos outperform shorter ones by a considerable margin. In fact, “The average length of a first page YouTube video is 14 minutes, 50 seconds.” This length gives you enough time to thoroughly cover a topic but without overwhelming viewers with excess information. So keep this in mind moving forward.

HD Videos

If you really want to propel your law firm’s videos to the top of the rankings, be sure that you’re recording in HD. Backlinko found that “68.2 percent of videos on the first page of YouTube are in HD.” And this totally makes sense if you think about it. Most viewers are naturally going to opt for higher quality videos, so those in HD should inevitably rise to the top.

Comments

We all know that engagement is an important part of pretty much every social network. The goal is always to maximize engagement regardless of which platform you’re on. One way YouTube judges how well people respond to a video is by the number of comments it gets.

This tells YouTube that people are enjoying the content and engaging by leaving their comments. For this reason, it’s a good idea to encourage comments and to ask a question at the end of each video to spark discussion.

Views, Shares and Likes

Continuing on the topic of engagement, views, shares and likes are all tied to higher rankings. This probably shouldn’t come as a surprise since these are all key indicators of a video’s performance. Once again, you should actively encourage your viewers to share and like your content because this can improve your rankings.

Keywords

Keywords have always played a considerable role in traditional SEO. But how much do they impact YouTube rankings? According to Backlinko, “Videos that contain an exact match keyword in their video title appear to have a slight edge over videos that don’t. This means that including a keyword in your title may improve your rankings by a slim margin.”

The algorithm behind YouTube video rankings is fairly easy to understand when compared with Google. It relies upon straightforward metrics such as engagement, length, video quality and keywords. Using this information can be very advantageous and help you make the biggest impact with your YouTube channel.

  • About
  • Latest Posts

Nick Mann

Nick Mann has been a freelance writer for nearly a decade and has worked with numerous clients. He writes articles on a variety of subjects, but specializes in business, legal marketing and tech. When not writing, he enjoys playing disc golf, sports, hiking and travel. Nick lives in the Blue Ridge Mountains of North Carolina.

Latest posts by Nick Mann (see all)

  • How Social Responsibility Can Increase Your Law Firm’s Perceived Value - February 20, 2019
  • What Motivates Users to Engage with Social Media Content? - February 18, 2019
  • What Visitors Want Most in Website Usability - February 13, 2019

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Blog Posts

  • How Social Responsibility Can Increase Your Law Firm’s Perceived Value February 20, 2019
  • What Motivates Users to Engage with Social Media Content? February 18, 2019
  • What Visitors Want Most in Website Usability February 13, 2019
  • Increase Your Click-Through-Rates with Email GIFs February 11, 2019
  • 2019 Content Marketing Stats Lawyers Should Know February 6, 2019

Blog Categories

  • Law Firm Marketing
  • Law Firm SEO
  • Law Firm Staffing & Recruiting
  • Law Firm Web Design
  • Law Practice Management
  • Lawyer Advertising
  • Lawyer Jokes & Humor
  • Lawyer Ratings and Reviews
  • Legal Blogging
  • Legal Industry News
  • Legal Marketing News
  • Legal Technology
  • News
  • Online Marketing For Law Firms
  • Social Media For Lawyers
  • WordPress For Lawyers

Last Tweets

  • You re just starting out, whether it s fresh out of law school, or after years of slaving away in someone else s... http://t.co/AzExd1nVbJ, Oct 8
  • A Road Map To Grow Your Practice-You re just starting out, whether i http://t.co/htmGKhG1WH, Oct 8

Posted June 5, 2017 by Terry Dolye, Family Law Attorney

Terry Dolye

We received qualified leads the first week our site launched! The process BLP used in helping us achieve this was exceptional and we are extremely pleased with the results. Our WordPress website looks great!

Posted June 5, 2017 by Michael B. Cohen, Elder Law Attorney

Michael B. Cohen

I love what this program has done for me and our practice. Not only does the SEO do a great job at getting visitors to our site, but doing this has also helped our firm get #1 results on Google for our target keywords!

Posted June 5, 2017 by Milda Goeriz, Immigration Attorney

Milda Goeriz

The website exceeded my expectations! I chose Best Legal Practices, as they conveyed the highest level of expertise in legal marketing and were able to explain SEO and online marketing concepts clearly and concisely.

Posted June 5, 2017 by Michael T. McColloch, Business Lawyer

Michael T. McColloch

Hire Best Legal Practices! As an established business lawyer, I was looking for a basic website that represented my practice well, is easy to manage and optimized for search engines. I am more than pleased with my site.

Best Legal Practices

9444 Balboa Avenue, Suite 300
San Diego, CA 92123

Local Phone: 619-831-6792
Toll Free: (800) 975-6448


*American Academy of Estate Planning Attorneys founded in 1993

  • Blog
  • Privacy
  • Disclaimer
  • Our Team

© 2013 BestLegalPractices.com
All Rights Reserved.