Content curation serves multiple purposes. It entertains and informs your legal audience, establishes thought leadership, and in some cases helps form valuable relationships with influencers.
And it’s a technique that some of the savviest content marketers are using. Curata reports, “The target content marketing mix by superstar content marketers is 65 percent created, 25 percent curated and ~10 percent syndicated.” In other words, about a quarter of all content is curated.
With that being said, here are some of the specific content curation formats you can use to wow your legal audience.
This is where you find several pieces of content about a particular topic and condense them into a single resource. Say for instance that you wanted to cover the topic of child support in detail.
You could create a list that includes links to:
- Pages about the underlying legalities of child support
- Child support laws by state
- Guidelines for payments
- Resources for single parents
- Helpful videos
The key is to provide all of the information a person would need in one convenient place. That way they don’t have to sift through mountains of information to find what they’re looking. You’re basically doing the work for them, which is where the real value of content curation lies.
Prospects may need to learn a lot about a certain legal topic but don’t always have the time to devote to extensive research. Synthesizing information involves doing the heavy lifting for them so they can quickly get the gist.
For instance, you may create a post that discusses popular legal apps and provides brief summaries of their features, cost, pros and cons, and so on.
This is similar to synthesized content, but there’s an emphasis on linking to the best or most relevant information. One of the most popular forms of distilled content is the classic “top list” such as “The Top 10 YouTube Channels for Legal Advice” or “The Top 2018 Blog Posts for Immigration Law.”
It’s all about finding the best of the best and presenting it to your audience.
Here’s where you take pieces of curated content and add your own original spin to it. For example, you may find a captivating legal blog post on personal injury. You would then create a mashup mentioning the key points, while adding your own unique analysis to it.
This type of format works well if you find something that you think would be valuable to your audience but doesn’t cover a topic in as much depth as you’d like. In this case, you’re essentially refining and enhancing the piece to provide even more robust information.
Capitalizing on a Potent Strategy
There’s much more to content curation than simply sharing a post. As you can see, there are a lot of different things you can do with it to educate and impress you legal audience.
The particular content curation formats mentioned here can be especially powerful and allow you to present information in a variety of ways to keep your content marketing campaign fresh.
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