Client acquisition is the number one priority for many law firms. And there are countless ways to go about it.
But rather than always funneling money into marketing, you can often let your existing clients do the work for you. In fact, many law firms find that a client referral program is incredibly effective for consistently landing new clients.
Here are four reasons why your law firm should start a client referral program today.
1) Word-of-mouth has been shown to improve marketing effectiveness by up to 54 percent
New, cutting-edge legal marketing techniques are great, and many are highly effective. But some legal marketers get so caught up in new fads that they forget about some of the older, tried-and-true methods that still get great results.
This particular stat shows just how potent word-of-mouth can be. And implementing a client referral program is arguably the best way to accelerate word-of-mouth. Rather than sitting back and waiting for clients to tell their friends, family or colleagues about you, you go ahead and provide them with incentive for doing so.
2) 74 percent of consumers identify word-of-mouth as a key influencer in their purchasing decision
There’s just something about receiving a recommendation from someone you know that helps you buy into a brand. If a person you trust can vouch for that brand, you’re far more likely to buy.
And this certainly applies to lawyers. Getting a satisfied client to sing your praises to someone else can be huge and provide the motivation someone needs to contact you about your legal services.
3) 92 percent of consumers trust referrals from people they know
This piggybacks off of our last point. While most people do trust online reviews and testimonials from strangers to some extent, you can bet that it carries more weight when it comes from someone they know directly.
4) Referred customers are more loyal and bring as much as 25 percent higher profit margins
You also have to consider the long-term implications of a client referral program. Not only can it improve in your initial client acquisition, it tends to result in more loyalty. This means there’s a good chance that many clients who are referred to your law firm will contact you again whenever they’re in need of future legal services.
And as this stat proves, it can have a dramatic impact on your overall profit margins.
Launching a Client Referral Program
At this point, it’s clear that there are some immense benefits here. If this is something that you’re seriously considering, I recommend checking out this resource from Referral Rock. It’s a comprehensive guide that explains everything you need to know to get this type of program off the ground and running.
Often you don’t have to look far to find new clients. It’s simply a matter of tapping into your current client base and using them as leverage for expanding your legal practice. A client referral program is one of the most effective ways to go about this and should help expedite this process significantly.
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