Page load time is everything. How fast your law firm’s site loads directly impacts your bounce rate, the average time visitors spend on your site and ultimately your conversions. In addition, this factors into your overall search rankings as well.
According to Backlinko, “Both Google and Bing use page loading speed as a ranking factor. Search engine spiders can estimate your site speed fairly accurately based on a page’s code and filesize.” Here are three simple ways boost site speed on WordPress.
There are multiple plugins that are designed specifically for making your site leaner and faster. One of the best is called W3 Total Cache, which ” improves the SEO and user experience of your site by increasing website performance, reducing download times via features like content delivery network (CDN) integration.”
It’s completely free to use and easy to set up. Simply install and activate it, and you should see a considerable improvement right away.
2) Compress Images
Images are great. Images are good. If you look at some of the Internet’s most successful content, you’ll see countless images throughout. However, this comes at a cost. Images can weigh down your site and slow load time to a snail’s pace.
Luckily there’s an easy solution, and that’s to compress your images so that they load quicker. Smush is another WordPress plugin that will take care of image compression for you.
According to its developers, “WP Smush meticulously scans every image you upload – or have already added to your site – cuts all the unnecessary data and scales it for you before adding it to your media library.” The result is a faster load time and better SEO.
3) Remove Unnecessary Plugins
This last statement may seem slightly hypocritical after singing the praises of WordPress plugins earlier. But it’s another simple way to improve performance and ditch what’s not truly essential.
Here’s the thing about plugins. They’re a lot like apps on your smartphone. With thousands to choose from, it’s tempting to install anything that seems interesting. But the more you use, the more sluggish your site will generally become.
Therefore, it’s wise to do “periodic inventory” on your plugins to see what’s truly necessary and what’s not really necessary. By removing the deadweight, you can keep your site operating at peak condition and use plugins that are actively contributing to your site speed.
Page load time is arguably more important than ever and will only become more important in the future. With it impacting multiple elements of your website, it’s important to take measures to fine-tune things. These three steps will all boost site speed and don’t require a lot of technical know-how to do so.
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