A little while back, I posted an article called Say Goodbye to Google+. In it I talked about how Google+ had failed to hit its mark as a social media platform and that Google would be pulling the plug on it in the near future.
I mentioned that the projected date to shut it down was August 2019 but wasn’t sure of the exact date. As of today (February 1 2019), there’s an official date the marks the end of Google+, and it’s earlier than expected.
April 2nd 2019.
Here’s the email I received on the morning of February 1 2019.
It specifically states that April 2nd is the day when Google+ pages will be shut down and content will be deleted. That marks it’s official end.
This certainly is a surprise, but many marketers thought that it wouldn’t happen until later in the year.
Exporting Your Data
With the shutdown looming, you want to be sure that you’ve transferred, stored or saved any important content from Google+. Otherwise, it will be lost forever.
This could include articles, photos or any other type of media you’ve uploaded. Check out this post from Search Engine Journal for details on how to export Google+ data.
Other Critical Dates
There are two other important dates that you should be aware of.
February 4th – “You will no longer be able to create new Google+ profiles, pages, communities or events.”
While it’s unlikely that anyone would want to do this anyway, February 4th is the official date that creating new content is no longer possible.
March 7 – “If you’ve used Google+ for comments on your own or other sites, this feature will be removed.”
It Was Fun While it Lasted
It doesn’t seem like all that long ago when Google+ appeared on the scene and showed great promise. Marketers were chomping at the bit to build up their profiles and use the platform to connect with customers. After all, a social network from Google had to be big, right?
Google+ even had their famous Google Authorship program, where for a brief time, content creators would be featured in search results — their headshot right next to content.
At that time, it was hard to predict the dramatic decline of Google+ and that it would be completely defunct in less than a decade.
But as we’ve learned from the collapse of other huge platforms like Myspace, social media users are fickle and quick to ditch something if it doesn’t suit their needs. It doesn’t even have to be something dramatic — users just lost interest for one reason or another. And if it can happen to Google, it can happen to anyone.
So this is just a another reminder to legal marketers that you should always stay on top of trends and spread out your social media efforts. In other words, don’t put all of your eggs in one basket. Doing so should ensure that you keep a steady stream of leads coming in and aren’t at the mercy of a single network’s success.
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