You’re just starting out, whether it’s fresh out of law school, or after years of slaving away in someone else’s firm. You’re a little “single shingle” law firm. You’ve got your own digs and your own very own (part-time) assistant. You’ve got to grow this baby into a real, grown up law firm. And that’s exactly what you’re trying to do. To help you out along your journey, we’ve created a road map to follow. It will lead you through the growth process, and eventually, you’ll have the law firm of your dreams.
Grow Your Practice Through Balance
You can’t be so busy practicing law that you neglect other aspects of your firm’s growth. You can’t be so busy growing your practice that there’s not enough time to adequately serve your clients. So, the only solution is to find a balance that works for you. Perhaps that part-time assistant could handle your administrative tasks like invoicing, paying bills and tracking hours. Perhaps you need to outsource some of your blogging and Facebook group and other online marketing tasks (you can always count on Best Legal for that sort of aid.) Maybe you need to work on time management skills so that you can better juggle all the hats a single shingle wears. Whatever you do, however you do it, you need to remember that you are a lawyer AND a business owner and keep both sets of tasks in focus.
Grow Your Practice Through Proper Goals
I know this may sound almost too simple or basic, but you need proper goals to have proper growth. You need goals that are measurable, that you can fracture into small tasks or check points, and that you can easily relate to others who may be helping you along the way. Some proper goals for law firms are:
- Client accounts
- Net Profits
- Client account
These are all easily tracked and broken down into smaller tasks. Don’t worry about X number of cases per month, or X number of trial victories, or X number of dollars by the end of the year. While those WILL come, you need to focus on a bigger picture right now.
Grow Your Practice Through Momentum
Energy begets energy. Growth begets growth. Never get to the point where you feel like you can stop growing, or stop making the efforts to grow. Also, don’t let disappointment or failure keep you from trying to move forward. Always keep your goals in sight, and when you reach them, make newer, bigger goals. When you don’t, figure out what went wrong and try again, fixing your mistakes. Bring in help. Change your tactics. Build on past successes in every way that you can. Always keep moving forward.
Grow Your Practice by Growing Yourself
You’re doing a bit of that right now, by being here at Best Legal Practices and reading our blog. Anytime you can increase your skill set, add to your knowledge, build on your talents, you’ll be aiding in the growth of your firm. Every time you reach a goal or overcome a challenge, you’ll be learning, too. Every time you fail, you should be learning, as well. Approach every challenge as a learning experience. You’ll be a better business owner for doing so.
Grow Your Practice Through Your Team
Whether it’s making that part-time assistant a full-time employee, or adding a law clerk, or a new partner, or outsourcing some of your tasks to a firm like Best Legal, the team you build will not only be a sign of your growth, but also a tool to future growth. Build wisely. Build well. And keep those goals in mind at all times.
Grow Your Practice Through Your Clients
Not all clients and cases will be sources of evergreen income. It greatly depends on the type of law you practice and the clients you attract. However, you CAN use those clients – in testimonials, as a source of referrals, as a source of favorable reviews – to gain more clients. Never forget that clients are the key to your success. Never slack on “customer service” or online community interactions. These are your “tribe” and you are their leader. Treat them well, give them an opportunity to give back to you in some way, and you’ll be the talk of the town (in a good way.)
Grow Your Practice With Us
At Best Legal Practices, your law firm’s growth is our business. It’s what we do. It’s our priority. Trust us to assist you with your online marketing. Trust us to help you grow and build your single shingle law firm into the firm of your dreams. Contact us today to see what we can do for you.