Google Drive is a popular Cloud based platform that helps individuals and businesses store and manage data. Part of its appeal is it’s simplicity, user-friendly interface and the fact that it’s free for up to 15 GB. The question is, “how can you integrate it into your legal marketing campaign and make it work for your law firm?” Here are five specific Google Drive hacks that will allow you to use this platform in a very practical way and simplify your marketing tasks.
1) Create an Editorial Calendar
One of the best features in my opinion is Google Sheets. This allows you to create highly customized spreadsheets to serve a variety of purposes. One of which is an editorial calendar where you can create an outline of what content needs to be created, who needs to create it and when the deadlines are. For example, you might make an outline where a blog post needs to be completed on Monday, 2 tweets need to be posted on Tuesday, a video needs to be posted on Wednesday, etc. This is an effective way to coordinate the tasks of multiple team members so you can ensure that everything is completed on time and everyone stays on the same page.
2) Save Images
If you incorporate images into blog posts and social media on a frequent basis, you will eventually compile a large photo library. To keep tabs on the images you posted or store them in a centralized location, you can simply create a folder on Google Drive and save them there. Once a folder has been set up, all you have to do is upload images and categorize them by file name. That way, you can quickly access your pictures as needed and know what you’ve used in previous content.
3) Record Blog Post and Social Media Ideas
Part of successful blogging and social media involves coming up with fresh ideas. One way to accomplish this is to have a location where you record new ideas as they arise. Whenever you have a burst of creativity or sit down for a brainstorming session, you can write everything down and go back to it once it’s time to publish new content. The easiest way to do this is by starting a Google Doc or Google Sheet.
4) Save Login Information
If you have multiple accounts like Facebook, Twitter, G+, WordPress, etc., remembering all of your login information can be confusing. A great way to remedy that and keep your info straight is to save it on Google Drive. Because you’re working on the Cloud, you can access it on practically any device from any location. So say you’re on the go and you have forgotten your Twitter login. You could just find it on a Doc or Sheet and access your account without any drama.
5) Record Stats
Another of the interesting Google Drive hacks is recording stats like your number of social media followers, search engine page rankings (SERPs) for keywords, number of backlinks, etc. The best way to do this is through a Sheet where you break everything down by category. This is nice because you can track the overall progress of your legal marketing over time.
Once you get the hang of these Google Drive hacks, organizing and managing tasks will become automatic. This will help you save time, be more productive and eliminate many of the headaches that sometimes come with running a marketing campaign.
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