Content marketing is one of the most effective strategies from an ROI standpoint. In fact, studies have found that “content marketing costs 62 percent less than outbound marketing and generates more than three times as many leads.” But one unpleasant downside is the fact that it can be inherently time consuming.
If you’re not careful, the immense amount of time you spend creating content can negate your results. Fortunately, there are a few ways your law firm can streamline content creation and make the overall process more efficient. Here’s how.
1) Create an Editorial Calendar
Above all else, an editorial calendar is ideal for guiding your content marketing campaign and keeping you on track. By planning out things like your blog posts, social media content and email blasts ahead of time, you can execute your campaign without floundering around.
If you’re unfamiliar with this concept, it’s quite simple. You develop an outline of what content you need to create for which channel and when. Some things you might want to include are:
- Post title
- Post date
- Keywords to include
If you’re not sure how to get started, I recommend checking out this guide from Unbounce.
2) Batch Tasks
A common “hack” that’s used by some of the top marketers and content creators is batching where you focus exclusively on a specific area before moving onto the next. For instance, you might sit down and write four blog posts in a single setting instead of jumping around from blogging to social media to recording a video and so on.
This strategy tends to work well because it allows you get into a rhythm that’s less likely to disrupt the creative process. Darren Rowse of ProBlogger even used batching to make himself 10 times more productive.
3) Use Distraction Blockers
Here’s the scenario. You’re performing research on a topic and you find a great article about it. However, you unknowingly find yourself jumping to multiple other topics that are completely unrelated. Or even worse, you end up “briefly” checking your social media account only to wind up spending 20 or 30 minutes of time that you’ll never get back.
The bottom line is that the Internet is a place that’s filled with endless distractions, all of which can hinder your content creation. Luckily, you can prevent many of these distractions by utilizing the right tools like ones that block certain sites or enhance your focus. Check out this list from Zapier for 14 great distraction-free tools.
Let’s face it. Some of your content marketing projects are more pressing than others. You can streamline your content creation significantly by prioritizing your tasks in terms of their urgency. Work on what’s most important now and move on to the lesser important tasks later on.
Content marketing is no doubt a potent strategy. But to get the most out of it, it’s essential to find shortcuts for maximizing your productivity without wasting your time. By following these tips, you can adhere to the same quality standards but streamline the content creation process considerably.
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