Upwork, Elance, Guru, etc. These are all platforms where you can quickly find virtual assistants (VAs) that span the globe. This has proven to be incredibly beneficial for marketers across multiple industries but is a godsend for legal marketers who are often swamped with never-ending tasks. Considering that social media marketing is notoriously time-consuming, let’s discuss seven specific social media tasks you can outsource immediately.
1. Posting Content from Your Blog
Most legal brands circulate existing blog content to social profiles. If it’s just Facebook, it’s no big deal. But if you’re on Facebook, LinkedIn, Twitter, Instagram, Pinterest, etc., things can quickly get overwhelming. A VA can manage this process for you and ensure that all of your profiles are consistently updated.
2. Curating Legal Content
The content that you curate from other authoritative sites is arguably just as important as sharing your own. This isn’t so much difficult as it is time-consuming. You can hire a VA to search the web for valuable content from external sources to share with your audience.
3. Responding to Comments
A study found that “among respondents who have ever attempted to contact a brand, product or company through social media for customer support, 32 percent expect a response within 30 minutes. Furthermore, 42 percent expect a response within 60 minutes.” A delayed response to comments can potentially hurt your relationships and tarnish your law firm’s brand reputation. But hiring a VA can ensure that your leads and clients receive consistently prompt responses.
4. Finding Images
Eye appealing images have become a necessity for a well-run social media campaign. Unfortunately, finding them (especially in bulk) can be a painstaking process. A VA is the perfect solution and will keep you supplied with high-quality images for all of your social media content.
5. Tracking Brand Mentions
Social listening has become a top priority for many law firms. You’ll want to know what’s being said about you to preserve your reputation and prevent minor issues from escalating into larger ones. But tracking brand mentions yourself isn’t always feasible.
6. Monitoring Competitors
It’s equally important to see what your competitors are up to and keep tabs on the tactics they’re utilizing. A VA will be able to stay on top of this and provide you with valuable intel.
7. Reporting Key Metrics
Most of the major social networks have their own accompanying analytics. You may also use other platforms like Google Analytics. Keeping track of reporting is a never ending task and one that can be quite time consuming. So why not have an experienced VA run your reports for you and fill you in on the important details?
The virtual assistant industry is on the rise. In fact, “it is predicted that by 2018, online working including virtual assistant service will be worth $5 billion as the demand for online virtual working continues to grow.” You can take full advantage of this and save yourself a lot of time and hassle by outsourcing these social media tasks. To learn more about the process and how to get started, check out this guide from Entrepreneur On Fire.
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