Social media marketing — it’s kind of a big deal. In fact, “96% of small business owners/marketers use social media marketing, and 92% of those agree or strongly agree with the phrase, ‘Social media marketing is important for my business.'” The only issue is that it can be extremely time-consuming to launch and more importantly maintain a campaign. If you’re feeling stressed or overwhelmed, here are some practical ways to simplify your law firm’s social media marketing.
Focus on the High Performing Networks
Let’s be honest. It’s hard to keep up with all of the latest social media trends, and it seems like there’s always a new network popping up vying for your attention. While it may be nice to experiment with up-and-comers like Snapchat, you’re usually better off sticking with the proven networks, especially if you’ve only got limited time. And if you find yourself with a bit more time to devote later on, you can always check out different social media sites.
You can save a lot of time and keep a fresh stream of content coming by simply getting all of your social media ducks in a row. For example, creating an editorial calendar on a spreadsheet is an effective way to plan out what you need to do and record the content you’ve already posted. You can also coordinate activities and remind yourself and the rest of your marketing team of deadlines by using Google Calendar.
According to author and mentor Michael Hyatt, “batch processing is the grouping of similar tasks that require similar resources in order to streamline their completion and is a form of time management that allows a person to maximize concentration and decrease distraction.”
You can put this technique into practice in a few ways. For instance, you can spend a couple of hours on one social media marketing activity such as browsing the Internet for content to curate. Or you might spend this time scheduling tweets for the upcoming week.
Whatever the case may be, batching these activities and completing them a single block of time is a great way to simplify things (and keep your sanity).
Outsource What You Can
These days, more companies than ever are choosing to outsource various elements of their marketing campaigns. And it’s never been easier or more convenient to do so. In fact, there are many experts who exclusively specialize in social media marketing and basically eat, sleep and breath it. If you just can’t seem to stay on top of things, you should definitely consider outsourcing.
As long as you partner with a professional, you can maintain your distinctive voice and style and reduce your workload significantly. If you’re interested in going this route, I suggest checking out this guide from Kissmetrics.
If you’ve been doing social media marketing for any length of time, you probably know how meticulous and complicated it can be. But by following these steps, you can streamline things considerably and still generate quality leads without putting unnecessary stress on yourself.