If you’ve been running a social media campaign for an extended period of time, you may eventually find yourself in a rut. Progress may seemed to have slowed down, and it can seem like a grind at times. If things have stagnated, here are some simple ways to revamp your social media and crank things up a notch.
Update Your Photo
One of the first things that social media media users will look at when determining whether you’re worth following or not is your profile picture. If your existing photo is outdated or simply looks unprofessional, go ahead and get one that’s high-definition and that screams professionalism. Don’t just settle for a mediocre photo taken on your laptop camera or phone. You may even want to use some free photo editing software like Pixlr to touch it up.
Beef Up Your Profile Info
One trap that’s all too easy to fall into is only filling out the basic information when setting up your social media profile and thinking that you’ll finish the rest later. But many times, that day never comes, and you’re left with only partial profile information. This is especially common on LinkedIn where you can create an incredibly robust profile jam-packed with information.
If you’ve skimped in this department before, take some time to go back and fill everything out. You may also want to tweak or update existing information so that you’re able to put your best foot forward.
Ditch a Network That’s Not Producing
You only have a finite amount of time to contribute to social media marketing. And while it’s great to cast a wide net by experimenting with multiple networks, there are some instances where a particular site simply is more trouble than it’s worth. If you’ve been at it for say six months or more and have only seen very limited results, it may be time to cut your losses and simply scrap it. Instead, you can focus more of your attention on the networks that are legitimately producing and bringing in quality leads.
Optimize for SEO
You’re probably aware of the importance of making your content as visible as possible on search engines. Doing so increases exposure, which increases lead volume, which generates more clients. Fortunately, optimizing your social profiles for SEO is fairly easy to do. For starters, you can incorporate the keywords you wish rank for throughout your profile. You can also pepper keywords in your tags and hashtags.
When it comes to your posts, be sure to optimize the titles with search engines in mind. Also, try to post images from local events, speaking engagements, etc. that include keywords that are relevant to your geographical location. This practice can give your local SEO a nice boost.
It’s a good idea to revamp your social media from time to time when things become a little stale. Not only does this help keep things fresh, it can increase the overall effectiveness of your campaign and help you reel in new followers. Some of which may eventually become clients.
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