If you’ve ever typed a question into Google before, odds are you’ve encountered content from Quora in the search results. For those of you who are unfamiliar, “Quora is a question and answer site where questions are asked, answered, edited and organized by its community of users.” It has gained a considerable amount of attention as of late, mainly because of the high-level answers you can find and the collective intelligence level of its users.
Quora also seems to be “getting a lot of Google love” and ranks fairly highly for a plethora of different search terms. In the first section of this two-part blog post, we’re going to discuss why this site is worth your attention and how you can use Quora to generate ideas for your legal content.
So just how big is Quora? As of April 2017, it had 190 million monthly users with 40 million of those users located in the U.S. While it obviously isn’t in the same league as juggernauts like Facebook, YouTube and Instagram, it shows that there is a solid user-base.
The important thing is that interest is growing significantly in this site. Just look at how much it’s grown over the last five years as illustrated by a quick search on Google Trends.
In terms of topics, there are roughly 400,000. This means that the information runs the gamut, and there are plenty of opportunities in the legal industry.
Coming Up with Ideas
As you probably already know, consistently coming up with new ideas for your legal content is often easier said than done. Sometimes the well simply runs dry and you feel like you’re “grinding content.” Quora is an excellent resource because it A) helps you come up with new ideas and B) gives you an idea of how receptive people are to a particular topic. The best part is that it’s incredibly easy to use.
Here’s How it Works
Before you can use Quora to generate ideas, you’ll first need to create an account. This only takes a minute, and you’re ready to go. Go through the basics like filling out your profile information, adding a profile picture and so on.
Once you’ve got that set up, go to the search bar located at the top in order to ask a question.
Now type in a topic you’re interested in. I’ll just use the keyword “legal” as an example. Here’s what happens when I enter it.
Quora will provide you with a variety of different topics to choose from. I’ll just go with “Legal Ethics.” Here’s what I get now.
As you can see there’s a lot of information. You can see how many questions have been asked, how many people are following this topic, the number of edits, etc.
The more questions and followers there are, the more activity there is, and the more promise a particular topic has.
Now all you have to do is scroll down the feed for ideas. Voila! You can find a surplus of interesting ideas. By looking at how much engagement each question receives via “Upvotes” and comments, you can gauge how people are reacting.
Using Quora to generate ideas for your legal content is quick and easy but can help you come up with some great ideas. This way you should never be at a loss as to what write about next. In Part 2, I’ll talk about another way to use Quora — for building brand equity and for driving high-quality referral traffic directly to your law firm’s website.