Podcasting is a legal marketing strategy we’re seeing more and more of these days. In fact, a study from Edison Research found that 36 percent of the population has listened to a podcast at some point and 21 percent has listened to one in the past month.
But to have any real impact, you need to know how to effectively promote your podcast and circulate it among your audience. Here are some of the top directories you can submit your podcast to in order to streamline this process.
This shouldn’t come as any surprise. According to Buffer, “iTunes is responsible for as much as 70 percent of a podcast’s listens and downloads,” so this is hands down the top directory to target. The interesting thing is that by having your podcast featured on iTunes, it also becomes available on several other platforms like Overcast, Podcast Addict and Downcast, which extends your reach with no added effort on your part.
But here’s the deal. You need to follow iTunes’ specification to a T to ensure that your podcast gets accepted. This means having a unique name for your podcast, using the right formatting on your cover art, and so on. For a step-by-step walkthrough, check out this guide from Blubrry.
Let me be upfront. When compared to iTunes, you’re only going to get a fraction of the listeners on Google Play Music. But that’s okay.
Why? There are far less podcasts to compete with. In fact, there are virtually none in the legal niche. However, it’s likely that the number of podcasts on this platform will increase in the future, so it’s smart to claim your piece of the pie right now.
Stitcher is a platform that’s received quite a bit of publicity as of late. Unlike iTunes and Google Play Music, Stitcher is exclusively devoted to podcasts and radio shows and there’s no actual music. By all accounts, this platform is one that’s growing and is likely to gain even more momentum moving forward. At the moment there are several podcasts focused around the legal industry, but there’s definitely room for your content.
According to their website, Blubrry is “the largest podcast directory in the world” and features over 350,000 different podcasts. Of course this means that you’re up against a lot of competition, but on the other hand, it provides you with a chance to reach a global audience.
So with any luck, you’ll be able to extend the reach of your podcast with Blubrry and bring in plenty of new listeners. Just make sure that you create an account first before trying add your podcast. You have to be signed in before you can do this.
Podcasting is one of the best ways to establish a voice for your law firm and improve your credibility in the eyes of prospective clients. But to increase your influence and reach the widest possible audience, you must promote your podcast. These four platforms are a great starting point and should increase your number of listeners considerably.