Many times, blogging seems easier than it really is. When you read an outstanding post, it may seem like the author effortlessly threw it together and they’re tapping into an endless reservoir of ideas. Truth be told, the creative juices of most bloggers dry up from time to time, and they have to come up with a solution. If you’ve ever struggled with generating fresh ideas, here are some ways you can overcome legal blogger’s block.
Accept the Potential for Failure
In an ideal world, every legal blog post you write would be a home run. But in reality, you’re going to strike out every once in a while, and that’s okay. According to author and poet, Robbie Blair, “when fears associated with the project lead to perfectionism, the writing functions inefficiently because we’re working in the left hemisphere of the brain. Just as often, our fears shut down the writing process completely.” However, when you don’t set unrealistic expectations and accept that you will make mistakes, you can blog more freely and you’re more likely to end up creating great content in the end. That’s why it’s best to just go for it and make any necessary edits later on.
Write Down Ideas
Because brilliant ideas don’t always come when you call on them, it’s smart to make a note whenever you have an epiphany for a new blog post. It doesn’t have to be overly in depth, but jotting down a brief sentence or two should supply you with a pool of ideas once it’s time to sit down and write. You can simplify this process by using note taking apps for your smartphone or tablet when you’re on the go. You could also use a cloud platform like Google Drive or OneDrive so you can sync notes between multiple devices. Later on, you may want to condense all of your ideas onto a spreadsheet to keep them nice and organized.
Get Inspiration from Other Legal Resources
If you’re still having trouble coming up with ideas on your own, there are plenty of places online where you can borrow from other legal bloggers. One of the best is the Legal Blog Network on FindLaw, which is always updated with fresh posts. You can also browse by category, topic and geographical location to expedite your search. Another helpful resource is the Wall Street Journal’s Law Blog. This is an authoritative site that receives plenty of updates on the hard hitting topics of the day. It covers a variety of legal areas so you should be able to find something that pertains to your law firm. You can also follow other legal blogs of interest and get ideas from them as well.
Listen to Your Readers
Whenever your readers leave comments or give feedback, this can potentially be used to generate new topics for future posts. You may want to elaborate on an existing post or answer a particular question that a reader has. Listening to readers is important because you can build a tight knit community and you should be able to build your audience more easily because people will appreciate the fact that you pay attention to their feedback.
Although legal blogger’s block can be a hindrance to productivity, there are several ways to overcome it and make your blog thrive. By utilizing one or more of these techniques, you can keep your audience satisfied and lessen the creative struggle.
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