You could make the argument that SEO is pound-for-pound the most important online marketing strategy out there. Just look at some of these recent statistics from Junto:
- 93 percent of online experiences begin with a search engine
- 57 percent of B2B marketers stated that SEO generates more leads than any other marketing initiative
- 81 percent of people perform some type of online research before making a large purchase
So it only makes sense that you would want to be educated on at least the basics of SEO and stay on top of current trends. For this post, I would like to share five of the top online resources to learn SEO.
Moz is considered one of the top industry influencers and is highly respected among nearly all SEO experts. Their blog examines a wide range of topics, and there’s something for beginners and experts alike. One of the most educational resources is the “Whiteboard Friday” sessions hosted by Rand Fishkin where he dissects and thoroughly examines a specific topic for the week.
If you’re looking for a high volume of quality content that’s published every single day, Search Engine Journal is the place for you. It’s an online publication that focuses exclusively on everything SEO. It contains plenty of how-to articles as well as information regarding current trends.
This is similar to Search Engine Journal in terms of the high volume of content that’s produced each week. Search Engine Land can easily publish five or more posts each day that examine every conceivable angle of SEO. It’s especially useful if you’re looking to stay on top of breaking news because they’re quick to report on major stories.
Backlinko is the brainchild of link building expert Brian Dean. Although this resource is fairly new and there’s only a minimal amount of content, it’s incredibly detailed and full of actionable information. Backlinko is very heavy on research, and Brian is constantly publishing his unique findings to share with the world. For instance, he created a post about Google’s 200 ranking factors, which is tremendously helpful for “decoding” what Google most values when determining its rankings.
5) Neil Patel
Neil Patel is considered one of the top digital marketers in the world and helped found successful software platforms like Kissmetrics, Crazy Egg and Quicksprout. He’s also a highly respected blogger and known for his meaty, robust content that’s jam packed with visuals, stats, charts and graphs. Though not every post is specifically about SEO, there’s a sizable body of content that is. Nearly every post contains at least 2,000 words with many exceeding 3,000. If you’re looking for actionable advice from someone who eats, sleeps and breathes SEO, you’ll definitely want to check out Neil’s blog.
If you’re looking to learn SEO, you want to tap into the top resources who know exactly what it takes to thrive in today’s search engines. All five of these resources are revered for their high end content. Getting in the habit of reading their posts can quickly take you from being an SEO novice to an expert.