Having a stunning, aesthetically pleasing website for your law firm is arguably the most important aspect of establishing a strong online presence. Otherwise, a site that’s mediocre or lackluster is likely to minimize your conversion rate, and many of the leads you bring to your site will be squandered. In the past, you often had to hire a professional web designer to create a legitimate site simply because most web design tools were overly complex and required a significant knowledge of programming.
Fortunately, things have changed for the better, and there are now several platforms that allow you to build a great legal website with minimal experience and little to no programming knowledge. As long as you drag and drop and copy and paste some basic HTML code, you’re good to go.
Some of the most widely used web design platforms include WordPress, Wix, Weebly and SquareSpace. All of which revolve around a similar premise where you pick and choose between numerous of themes/templates that are already designed by professionals with all of the coding kinks worked out. Getting set up is simple — all you have to do is browse through a library of themes/templates (many of which are free) and install the one that looks best to you.
Install and activate with a couple of clicks, and you’re ready to start customizing to meet your specifications. If you happen to grow tired of a particular look and want to give your site a facelift later on, it’s as easy as finding a new theme, installing and activating it. This means that you have the freedom to make adjustments over the years, and you’re never stuck with an outdated look.
Platforms like WordPress also offer a massive list of plugins that allow you to tweak your site even more and include all of the necessary features your law firm will ever need. For instance, you might install an SEO plugin like SEOPressor to help you rank higher in search engine results or a system backup app like WP Database Backup to ensure that you can recover your website in case of a disaster where data is lost.
The Benefits of Designing Your Own Legal Site
There are three huge advantages of a DIY legal site. First, you can save a lot of money by going this route. With some established US web agencies charging between $60 – $200/hr or more, it can get expensive in a hurry. Second, you can make changes as you go, and you won’t have to continually pay a professional any time you need to make a small tweak.Third, you can get the exact you’re looking for by handling web design yourself. If you have a specific look in mind or perfectionistic tendencies, it just makes more sense to do it in house.
Although DIY web design may not have been in the cards for many lawyers in the past, it’s never been easier. In fact, you may be surprised of the quality level you can achieve even with zero experience, and you can usually get a great legal website up and running within a few hours.