LinkedIn SlideShare is quite possibly one the most underutilized resources for content marketing. As of late 2015, it had 70 million users and is one of the top 100 most-visited websites in the world. However, Social Media Examiner reports that it was only used by 15 percent of marketers in 2014. When you consider the high volume of traffic this site receives and the relatively low percentage of marketers that use it, it can be a traffic goldmine. Let’s now discuss the basics of LinkedIn Slideshare legal marketing and how to get your slice of the pie.
Repurposing Blog Content
Although you can definitely create a slideshow from scratch, I would suggest getting your feet wet by first taking an existing blog post and repurposing it by taking the core information and turning it into a slideshow. This can help you expand upon a popular topic and give it new life.
It can also help you connect with a larger percentage of your demographic that prefers a visual presentation over standard text-based content. On top of this, creating your first slideshow should be a little less intimidating when you’ve got an existing template to build off of.
But let’s be clear. You don’t want to use just any blog post. It should be one of your most successful posts and one that’s received plenty of comments, social shares and overall engagement. Ideally, it will also be a fairly long post at 750+ words because it’s difficult to really have much depth if it’s say only 400 words.
Sub-headings for Transition Slides
When creating your slideshow, follow the same sequence that you did with your blog post. I would also recommend using your sub-headings as transition slides so viewers will know when you’re moving from one point to the next.
You’ll obviously want to include several images within your slideshow. Unless you’ve already got five or more on your blog post that are copyright free, you’ll need to locate a handful. If you don’t mind spending a little bit of money, I would recommend using a premium stock photo site like Shutterstock or Fotolia because of the high quality nature of their images. Otherwise, you can use a free image site like Pixabay where everything is copyright free and no attribution is required.
One of the great things about LinkedIn SlideShare is that you can seamlessly add call-to-actions (CTAs) that link back to your website, landing page, social media profile or anything else you want to promote. The only catch is that you can’t include a CTA in the first three slides in order to prevent spamming. However, from the fourth slide on you can. I would recommend inserting early in the slideshow because you never know how far viewers will make it. Check out this guide from HubSpot for more on this topic.
The bottom line here is that LinkedIn SlideShare legal marketing can give your traffic a big boost and can help you bring in highly qualified leads. What’s great is that very few of your competitors are on here, which makes it ideal for dominating your niche in the legal industry.