As a legal marketer, it’s important to keep your eye out for new opportunities that can generate leads and help you land new clients. One website that’s received a considerable amount of buzz lately is Medium. While it’s by no means on the same level as more established networks like Facebook and LinkedIn, it appears to have plenty of potential, and legal marketing with Medium is something you may want to consider.
What is Medium?
You can think of it as part social network, part online publication and part blogging platform. It’s basically a place where writers can publish and share their content with other likeminded people. Or as Wikipedia puts it, “the platform is an example of evolved social journalism, having a hybrid collection of amateur and professional people and publications, or exclusive blogs or publishers on Medium.”
Being active on this site gives you an opportunity to share your knowledge/expertise and connect with prospects. It’s also worth noting that Medium was developed by Evan Williams — the co-founder of Twitter. If it has even a fraction of the success of Twitter, it could have a massive user base in the near future.
Why It’s Worth Checking Out
The great thing about Medium is that it doesn’t play favorites. Whether you’ve been published on top publications like Forbes and The Wall Street Journal or have never written a blog post in your life, it provides you with an avenue to be discovered. I think that Kissmetrics puts it well with the following quote:
“The ethos of Medium is inherently democratic; it seeks to give a voice to people who have something interesting to say, even if they don’t have thousands of Twitter followers, an active blog or friends in the right places. Medium is built to reward content for its quality, not for the pedigree or popularity of the author.” In other words, it doesn’t discriminate. As long as you can produce genuinely insightful content that offers real value, Medium can bring about some positive results.
There have been cases where a simple story has been shared thousands of times, received hundred of comments and even been republished on The Huffington Post. So if your legal blog isn’t getting the exposure you’re looking for, Medium is definitely something to consider.
How to Get Started
First check out Medium’s homepage. This will give you an idea of what’s happening, and you can gain a sense of the type of content that people are reading. There is already some legal-based posts on here, but there’s a lot of room for additional content. In fact, this is pretty much an untapped resource that lacks the saturation of many other websites.
Simply sign up and you’ll be set up within minutes. An added plus is that you can choose which topics you’re interested in, and Medium will present you with relevant stories from other authors. This can be good for supplying you with fresh blog topics.
If you’re looking to branch out from your current blogging/social media tactics, legal marketing with Medium is a great way to do so. It already has a built in user base that’s only going to continue to grow and can help your law firm generate some valuable exposure.
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