The face of legal marketing has changed a great deal because of the Internet, and it has become more important than ever before to take creative approaches to marketing and to make connections with clients. One law firm in Cincinnati decided to try a new approach to law firm marketing when their marketing director left in order to help the firm to better connect with clients. As reported by Cincinnati.com, the firm chose to hire a local entrepreneur rather than a new marketing director.
Thinking Outside the Box in Law Firm Marketing
Having the right experts to head up your law firm Internet marketing is key, especially at a time when so much legal advertising seems almost interchangeable as so many attorneys try to compete on the Internet and capture search engine traffic. Considering hiring someone with a track record for innovation and for building relationships can be a smart choice, even if that person does not come from a traditional marketing background.
According to the Cincinnati.com article, the new head of marketing was quoted as saying: “Clients are, of necessity, demanding greater efficiency, greater value, better approaches to problem-solving,” and stressed the importance of keeping clients happy in order to keep clients. It stands to reason, then, that if clients are demanding innovation of their law firms and demanding a shift from past patterns and practices, that it would be smart law practice management for you to shift your firm’s traditional thinking as well.
So, next time you have a new hiring choice to make, it might be a smart move for your firm to also consider thinking outside the box and finding someone who can give your firm a new outlook.