The life of a lawyer can be hectic. Many days you may simply not have the time to devote to a full-fledged marketing campaign. But that’s okay. There are several legal marketing activities you can engage in that require only one hour or less.
1) Brainstorm Blog Topics
The blogging well runs dry every now and then for even the most accomplished of bloggers. You can streamline the process later on (and save your sanity) by doing some brainstorming new topics in your downtime. If you need some inspiration, you can always visit some of the top legal blogs including the ones on this resource from Feedspot. You may also want to use a topic generator to help you come up with catchy, clickworthy headlines.
2) Repurpose Existing Blog Content
Do you have a couple of blog posts that have noticeably outperformed the others? If so, you can always repurpose your “unicorn content” into another medium to reach an even wider audience. For instance, you could turn a blog post into:
- An infographic
- A slideshow
- A newsletter
- A podcast
You can get some additional ideas from this post by Convince and Convert.
3) Create a Video
Did you know “More than 500 million hours of videos are watched on YouTube and 100 million hours of videos are watched on Facebook every day”? It’s true. Video has never been bigger, and the savviest marketers are choosing to leverage this powerful medium.
If you’ve got an hour to spare, why not spend it creating your law firm’s first video? It’s a great way to demonstrate your expertise and can help you reach a larger percentage of your demographic. To maximize exposure, try posting on both YouTube and Facebook.
4) Make 5 Social Media Engagements
You could make the argument that many of today’s legal marketers are little too concerned with accumulating followers rather than interacting with the ones they already have. If you’ve been skimping on the “social” aspect of social media, a bit of time engaging with your existing followers should prove fruitful. Whether it’s retweeting an interesting post, leaving a comment or replying to one, you can tighten your connections and build your social community through consistent engagement.
5) Submit to Local Directories
Local directories like Google My Business and Yelp play a significant role in local SEO. The more visibility you have on local directories, the easier it should be for prospects to find your law firm in search engines. That’s why it’s critically important that you take the time to submit your law firm to any directories that you’ve overlooked.
You may be surprised at just how many directories there are out there. Being active on them not only gives your law firm an SEO edge but can help you outperform competitors who aren’t taking advantage. Check out this resource from HubSpot for 50 of the top local directories.
Legal marketing doesn’t always require a massive time commitment. These five legal marketing activities can all be done with a minimal time investment, yet they can bring about some noticeable results.