When you are involved in law firm marketing, in many cases it is easy to get caught up in the little details and lose sight of the big picture. For instance, you may be focused on search engine optimization and write content that is keyword friendly and designed to help search engines rank your page highly. You may continually update the content of your site to keep it fresh, and you may send out routine emails to clients and potential clients in order to keep your firm in their mind. A focus on link building, the creation of educational videos and all of your other online marketing efforts may be at the forefront and your marketing efforts may be dedicated to keeping up with the latest in online social networking developments. However, when focusing on this big picture stuff, you may forget to step back and consider the most important thing: are the marketing efforts you are making actually making you attractive to clients?
In order to get an answer to this question, you need to look at your website and marketing materials with fresh eyes. Put yourself into the shoes of a client or a potential client visiting your website and ask yourself would you hire you? As you consider this question, think about:
- Whether you sound professional and knowledgeable in your marketing materials
- Whether you make a good first impression with the content and information that potential clients are reading
- Whether the information you are providing is truly useful to someone who is facing a serious legal problem.
You should go through the exercise of considering the big picture regularly, always making sure that your legal marketing material and social networking posts make you and your firm out to be someone that you’d actually want to hire.