Everyone engaged in law firm Internet marketing understands the importance of having positive online reviews. Studies have indicated that the majority of people pay attention to online reviews when deciding which products to buy and services to use, and this includes paying attention to reviews about law firms. Recently, however, Google has made it clear in an FAQ posted on their forum (number 14) that users must have a Google+ account in order to be able to post a review.
Google + Reviews and Legal Internet Marketing
Positive reviews on Google are essential ranking well in the search results, but the key is getting clients to write those reviews – especially when they need to go through the added step of creating a Google+ account. In order to encourage clients to take the time to open a Google+ account and write a review, there are a few things you can try.
One thing to do is to stress the benefits of having a Google+ account. Many people aren’t familiar with this newer social network, so your less tech-savvy clients may need information on what the account is and the benefits it provides. You should also be sure to request a positive review from your clients after you have successfully handled a legal matter for them. If you ask them at the time when they are most pleased with the job you have done and when it is fresh in their minds, they are more likely to go through with the effort of opening the Google+ account and leaving the positive review you need to boost your law firm Internet marketing efforts.