Keyword research is still an important part of SEO. In fact, you could make the argument that it’s the building block of the entire SEO process, and the keywords that you target all begin with some initial research. Of course this can be an arduous, time-consuming process without an effective strategy in place. For this post, I would like to explain an extremely simple yet effective “keyword hack” that will supply you with a list of top notch keywords fast.
Begin by going to Google and entering in a broad keyword phrase that you want to base your content on. For this example, I’ll use “personal injury advice.”
Scroll all the way down to the bottom of the page to the section that says, “Searches related to [your keyword].” You’ll see this.
Just like that, you’ll have eight keyword ideas. These all have potential because you know for a fact that people are searching for them (often at a high volume). Otherwise Google wouldn’t have listed them. Also, notice that most of these keywords are longtail and include more than three words.
This is beneficial because “there is clearly more search value in long tail keywords as a whole than the popular keywords (70 percent of all search queries comprise of long tail terms). The biggest benefit of going after long tail keywords is that you can start seeing immediate traffic increase because long tail keywords are usually less competitive.” Keep this in mind when selecting the keywords you want to use.
Let’s say that you want even more keyword ideas. All you have to do is click on one of the related searches, and Google will give you eight more ideas. I’ll just click on “injury claim settlement.”
Scroll down to the bottom again, and here’s what I get.
I instantly have eight additional possibilities that I know are receiving a substantial amount of searches. If you want even more ideas, just keep repeating the process. It’s really that easy. Within minutes, you can create a nice list of targeted keywords to build your content around.
It Also Works for Bing
Some legal marketers like to branch out and explore other resources than just Google. This isn’t a bad idea and ensures that you’re not limiting yourself to only one search engine. Bing works great as well, and using it involves the same exact process.
Just type in your broad keyword phrase in the search bar at the top.
Then scroll down to the bottom of the page. Here’s what I get.
Again, you can click on a specific keyword to get additional keyword ideas. Just keep repeating these steps until you’re satisfied.
Keyword research is an integral part of SEO. But quickly generating high-quality keywords isn’t always easy and can be a laborious task. Using this simple keyword hack is the perfect way to amass a sizable list of targeted keywords in a hurry. This way you can spend less time doing keyword research and more time crafting fully-optimized legal content.